You must first create brand awareness to get the attention of your potential customers before you can sell anything. Logical right?

No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.

Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.

In this blog, Sebastiaan de Ruiter looks back on an interesting year and wishes everyone a 2023 full of personal and business energy.

How do you stand out in a world that largely revolves around the Internet? With good content. These five mistakes you should at least avoid.

Marketing data doesn't exist without content, and without content you probably won't be able to collect very valuable marketing data.

In this blog, we zoom in on four skills that we think should be part of every marketer's palette.

Your employees determine the success, even of marketing software. After all, IT remains just IT. A personal approach makes all the difference. That's what Comrads stands for.

In this blog, Sebastiaan explains why a standard solution with room for customer-specific configurations helps many organizations.

Nerea Zwaan can now look back on five learning months at Comrads. In this article her insights and best learning moments.

In this blog, Sebastiaan de Ruiter talks about the importance of truly secure hosting and what's involved.

In this blog, Sebastiaan de Ruiter looks at the benefits of a DAM system, not all of which can necessarily be monetized.