Why We Lose Sight of Return on Relationship

In B2B, we love to talk about price, features, and KPIs, but we often overlook the most important factor: the “Return on Relationship.” While studies show that strong supplier relationships demonstrably yield greater returns, innovation, and resilience, we increasingly treat software and partners as disposable commodities.

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Advanced metadata: Personalization for loyal customers

Advanced DAM metadata for loyal customers involves intelligently tagging all your assets with customer, product, and contextual data, often supplemented with AI-powered tagging. This enables your marketing stack to automatically select the right visual, video, or message for a specific loyalty group and touchpoint, resulting in demonstrably higher engagement and repeat business.

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Optimize your DAM workflows for faster content delivery

You already have a DAM, but you're not using all of its capabilities. In this blog, we'll show you how smarter workflows, automation, and integrations can speed up your content delivery by up to 50%—without a new platform or a larger team.

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S. de Ruiter S. de Ruiter

Team outing Valencia: looking back and looking ahead to 2026

Team outing in Valencia with Comrads: sun, team building, and renewed energy. Discover how our team weekend, our DAM insights from the past year, and our plans for 2026—including a revamped business model, extra features, and templates—can help your brand and marketing organization move forward.

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