Product Asset Management (PAM).
Product media and product information in one central location
Complementing our Digital Asset Management (DAM) module, our revolutionary PAM module provides a complete solution for managing your product assets. Whether you are a small company or a large organization, Product Asset Management helps product managers and marketers efficiently organize and manage all product assets such as imagery, product media and product information.
What is Product Asset Management?
Product Asset Management (PAM) is a specific type of Digital Asset Management (DAM) that focuses on managing product-related imagery and information. This includes, for example, product photos, videos, technical drawings, product descriptions, manuals and other product-related data.
PAM software helps organizations efficiently organize, manage and share these product-related assets. This can apply, for example, to managing large quantities of product images for e-commerce in product-oriented industries such as Fashion Industry, Food & Beverage and Retail & Wholesale. But also for organizations in, for example, the Automotive industry for sharing technical data and product specifications with suppliers and partner or to efficiently collaborate between different departments within a company.
What are the benefits of PAM?
Integrate and organize
Our PAM module is seamlessly integrated with our DAM module and can be easily linked to your existing PIM system. This means you can manage all your digital assets and product information in one place. Whether it is product photos, technical specifications, marketing materials or other information, you can easily link, organize and easily find everything.
Efficient management of all your products
Comrads' PAM module allows you to easily organize and manage all products. For example, you can group products by category, season or type. This allows you to quickly find the right products and easily update the assortment. Multiple brands? No problem and determine who gets access to which products or brands.
Improved collaboration
Our PAM module makes collaboration between teams easier. Your team members can easily collaborate on managing product assets and keep each other informed of updates and changes. Instead of getting started only after the product photoshoot, have your studio or photographer upload the images directly into your PAM system with the appropriate product. This leads to a more efficient workflow and better results.
Faster time to market
Get your products to market even faster. You can easily bring together product images and specifications and instantly share them in the right quality and formats on different channels or make them available to your partners or retailers. This allows you to react faster to changes in the market and maintain your competitive advantage.
Improved customer experience
Our PAM module helps you improve the quality of your product assets, which can lead to a better customer experience. For example, you can use the latest product images and specifications to provide your customers with the best information and facilitate their purchase decision. Give your partners access to your PAM system so they too can interact with the most up-to-date product media. Or link PAM directly to your webshop or website to always display the most up-to-date content.
What is the difference between PIM and PAM?
PIM (Product Information Management) and PAM (Product Asset Management) are both software solutions aimed at managing product information, but have different functions. PIM focuses on managing and centralizing product information such as product descriptions, specifications and pricing. It ensures that this information is accurate, consistent and up-to-date, and it makes it easy to share this information with internal and external systems such as e-commerce platforms and ERP systems.
PAM, on the other hand, focuses specifically on managing product media, such as images, videos and 3D models. It helps organize, tag and share this media with various systems, including e-commerce platforms, marketing tools and sales apps.
So although PIM and PAM have different functions, they are complementary and can be used together to create a complete product experience. PIM provides the information needed to set up and manage products, and PAM adds visual elements that bring products to life and help customers better understand them. Together, PIM and PAM help companies present and sell products more accurately, consistently and effectively. Comrads' PAM module can therefore interface seamlessly with most common PIM systems to exchange product data efficiently and avoid duplicate data and media.
See Product Asset Management in action!
Less time to find your product media = more time to do what really matters.
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More products and modules
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Digital Asset Management
Organize, manage and share your valuable digital assets and brand files from one central hub efficiently and securely.
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Brand Portal
Keep everyone informed and ensure brand consistency with up-to-date guidelines in your digital brand portal to save time.
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Brand Templates
With corporate identity-consistent templates, you determine what can be edited and let anyone customize branded expressions, digitally and for print.
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Product Asset Management
Combine your product data and files. Offer consistent product information and high-quality media to e-commerce, print catalogs and marketing.
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Marketing Workflow
Automate complex creative processes with workflows for your organization. Ensure clear collaboration and responsibilities.
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Marketing Webshop
All your marketing materials in one place. Order POS, event and corporate identity materials from all your suppliers through one platform. Simple search and ordering.
Find out how Comrads can strengthen your brand?
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