Marketing Workflow
From creative briefing to editorial approval
Our Marketing Workflow optimizes the management and coordination of multifaceted marketing jobs, projects and campaigns. From job start and briefing, in/external collaboration, editing and annotation to approval, ordering, sharing and archiving from one central communication platform.
What is a Marketing Workflow tool?
A Marketing Workflow tool is a workflow management platform where communication between all stakeholders in the creative process (both internal and external) is centralized, organized and optimized. It is also called a creative collaboration platform because you can collaborate on different projects in one central location.
Monitor progress, seek approvals, provide actionable feedback and and update all stakeholders on the latest project developments. In addition, ensure that the latest brand assets are synchronized and centrally stored in your own cloud environment , as the online collaboration tool fully integrates with our Digital Asset Management (DAM) system.
Why use a creative collaboration tool?
Creative collaboration software gives you tools that help you collaborate more efficiently and meet deadlines. By centralizing and automating requests, reviews and approvals, you make project work easier and more insightful than ever.
Manage and coordinate multifaceted marketing projects
Make sure everyone is fully aware of the status of a project and optimize your project management process. With a Marketing Workflow tool, you can track tasks and projects and receive notifications and notifications so you can track progress and take actions at the right time. Creative processes become more transparent, allowing you to tackle obstacles early and avoid last-minute adjustments.
Collaborate more efficiently
Simplify the creative collaboration process and give all stakeholders (both internal and external) access to start new jobs or requests with predefined actions and stakeholders. By using an online collaboration tool, you will never again have confusion about the purpose, deadline, department or stakeholders of a project.
Protect your corporate & brand compliance
Because Marketing Workflow systems are automated, you ensure that everyone works consistently and you receive approval and/or feedback from all stakeholders at the right time. In addition, you only work with the latest, relevant versions, because the Marketing Workflows are integrated with your Digital Asset Management system for managing and storing all your digital assets. This contributes to corporate identity consistency and corporate & brand compliance.
What features does Creative Collaboration software have?
Creative collaboration software includes project overviews that involve everyone and keep them up-to-date. Through this platform, you make every stakeholder part of your project.
Standardize the creative process with Marketing Workflow
The online collaboration tool allows you to automate repetitive processes. In doing so, you have the ability to add or remove steps. Optimize the creative process and define the campaign's goal, who is involved in a project and the deadline. Moreover, each project can be provided with a creative briefing.
Review and approve content
Are you looking for a content marketing workflow that allows you to quickly review campaigns? Save time approving content by using a creative collaboration platform. Post comments, compare versions and share tasks. Predefined workflows allow the necessary people to access a project at the right time and leave review or approval.
Gain insight into the effectiveness of your project workflow
By automating your Marketing Workflows, you get instant insight into what jobs are going on, who should be doing what and when, and therefore also when someone is not doing something. In other words, if someone in the process does not respond or does not give approval or feedback, for example, the process stalls. This gives you insight into the weak links within your marketing process and you can take targeted actions and initiate improvements.
Presents content automatically
Work more efficiently with the Marketing Workflow tool by bringing everyone together on one platform and ensuring brand guidelines are met before content is published. If content is approved, it is automatically moved into our DAM system. This way, your content is ready to go immediately.
See Marketing Workflow in action!
Less time to manage your marketing job = more time to collaborate efficiently.
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More products and modules
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Digital Asset Management
Organize, manage and share your valuable digital assets and brand files from one central hub efficiently and securely.
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Brand Portal
Keep everyone informed and ensure brand consistency with up-to-date guidelines in your digital brand portal to save time.
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Brand Templates
With corporate identity-consistent templates, you determine what can be edited and let anyone customize branded expressions, digitally and for print.
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Product Asset Management
Combine your product data and files. Offer consistent product information and high-quality media to e-commerce, print catalogs and marketing.
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Marketing Workflow
Automate complex creative processes with workflows for your organization. Ensure clear collaboration and responsibilities.
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Marketing Webshop
All your marketing materials in one place. Order POS, event and corporate identity materials from all your suppliers through one platform. Simple search and ordering.
Find out how Comrads can strengthen your brand!
Schedule a personal demo with one of our marketing professionals or request an instant price quote.