The role of emotion in your brand story
Emotion is a powerful tool you can use to differentiate your brand from the competition and create a stronger connection with your target audience. In this blog, Sebastiaan de Ruiter talks about how to create an even deeper connection with your target audience, how to stand out from others and how to incorporate emotion into your brand story.
AI and the creative process. Threat or support?
The recent developments surrounding artificial intelligence are causing quite a stir. In this blog, Sebastiaan shares his thoughts.
Without a strong brand story, you won't get anywhere
In this blog, Sebastiaan de Ruiter explains how marketing automation helps you establish a rock-solid brand story.
Don't be complicated, keep it simple
You must first create brand awareness to get the attention of your potential customers before you can sell anything. Logical right?
Looking back on a year of transitions
In this blog, Sebastiaan de Ruiter looks back on an interesting year and wishes everyone a 2023 full of personal and business energy.
5 content marketing mistakes you want to avoid in 2023
How do you stand out in a world that largely revolves around the Internet? With good content. These five mistakes you should at least avoid.
Is it data or is it content? This is the difference and this is how it hangs together
Marketing data doesn't exist without content, and without content you probably won't be able to collect very valuable marketing data.
'Very strange, in school you learn nothing about marketing software'
For her graduation project, Nerea will spend five months working at Comrads. She marvels at the gap between theory and practice.
Towards a sporty, entrepreneurial and resilient 2022
ls a four-year-old boy I became hooked on baseball. Since then, the sport has been a deeply rooted part of my life for forty years and I have learned a lot from it, also as an entrepreneur.
Bright spots in an eventful year
I am really proud when I see how we have held our own recently. And then we are also in the top 5 of Emerce100!