Digital Asset Management for the automotive industry
Digital Asset Management has a lot to offer the automotive industry. A Digital Asset Management system for automotive saves you time and costs, making your business processes simpler and more efficient. Not only is it practical to work with, but it also fully aligns with the needs and processes of your organization. Read more about the benefits of a Digital Asset Management software for your automotive business below.
Automotive solutions
A new product launch is often accompanied by a large amount of new product-related assets and product information, think of photos, videos, specifications and animations in, for example, a car configurator, the website or product page. Launching and managing (new) products can therefore also be a complicated process. Because of these enormous amounts of product media the automotive industry has to deal with, it can quickly become disorganized and cluttered. Digital Asset Management (DAM) and Product Asset Management (PAM) from Comrads offer innovative solutions!
Manage and share media from one central repository
Since purchasing a relatively expensive car requires multiple customer touch points, media and digital presence are essential components in the marketing plan. Consistent and on-brand marketing statements from both the car brand itself and its affiliated dealerships are therefore crucial.
With Digital Asset Management, you manage product and marketing media in one central repository. Files are easy to find through the convenient search and filter structure. So you no longer spend hours looking for that one file. Files can also be safely and quickly shared from this secure environment to internal or external stakeholders, such as within the marketing team or to dealerships. Because of this single-source-of-truth, files are available to every stakeholder in one centralized place. This ensures that everyone has access to the right and brand-approved media within one clear platform.
A DAM system is not just a media library containing all brand files, images and product media, but also contains all brand guidelines and corporate identity elements. Digital Asset Management therefore ensures optimal management and correct use of the corporate identity in marketing communications, not only for the car brand itself, but also the external partners. By always communicating the right marketing media to the customer, brand consistency is strengthened and the customer's digital experience is improved. Stronger brand awareness and consistent contact moments with consumers yield more leads, which in turn generate more sales.
Combine product media with product information
A Product Asset Management (PAM) system is unique because it combines the management of product images with product information, which Product Information Management (PIM) or Digital Asset Management (DAM) systems are often unable to do. In that case, media is often fragmented and duplicated within organizations. Very inefficient in other words!
The unique PAM system integrates with a PIM system to extract all information from the existing system. By combining the storage of product information and product images, your organization gains total control over all product content and product images are easy to find based on all product information. From the first technical product specifications of the cars to complete photo shoots of all car models; all information, media and content can be centrally managed through Comrads' Product Asset Management (PAM) software.
Faster time-to-market through efficient management and sharing
The rapid streamlined collaboration and efficient management of product images as well as product information ensures a significantly faster time-to-market. Not only the distribution of product media to dealerships, but also the company's own marketing communications, on the website or social media, become easier and more efficient. After all, unknown makes unloved. So by easing these business processes, shortening time-to-market and a better online presence, multiple leads and sales can be generated. After all, the auto industry is a volume industry that is all about sales.
Even for an umbrella company with multiple brands or subsidiaries, DAM and PAM from Comrads provides the ideal solution to organize, manage and distribute a plethora of product and marketing media.
Comrads DAM for the automotive industry
A Digital Asset Management system provides structure and clarity by storing all marketing and product media and information in one central location. This eases collaboration, allows for faster time-to-market and saves unnecessary hours and operational costs.
Do you want a higher and clearly substantiated Return on Investment (ROI) in both the short and long term? Then a Digital Asset Management system for automotive is a good investment. Comrads' Digital Asset Management platform helps you to increase efficiency within processes, making your assets more profitable and creating new opportunities for your organization.
See Digital Asset Management in action!
Less time to find your digital media = more time to do what really matters.
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