Digital Asset Management for Food & Beverage

Digital asset management (DAM) in Food & Beverage refers to the organization, storage and distribution of digital media such as images, videos and marketing materials. These files play a crucial role in the industry as they are used to promote products, communicate with customers and support sales and marketing efforts. Learn more about the benefits of Comrads' Digital Asset Management software for your organization within the Food & Beverage industry below.

Solutions for Food & Beverage

Images are indispensable in the Food & Beverage industry. Think of menus, marketing material and images on packaging. Especially in this industry, images have to make the customer's mouth water. Branding and brand awareness are therefore essential. A logo on a coffee cup, for example, may not seem like a big deal, but as soon as the customer walks out with it, the coffee cup turns into a marketing communication tool that ensures that the brand name and brand awareness are maintained.

the product is disseminated. Branding is ensuring a recognizable brand identity and brand awareness ensures that this identity becomes known to consumers. It is very important to use visual material that falls within the brand guidelines. In this way, through consistent use of the corporate identity, you create a recognizable identity. But what if your organization is so large or has many branches? How do you communicate a consistent corporate identity and how do you manage its correct use or the abundance of marketing and product media?

Digital Asset Management (DAM) and Product Asset Management (PAM) from Comrads offer innovative solutions! A Digital Asset Management (DAM) system provides efficient organization, management and sharing of digital information, such as images, video footage and other media. These systems include features such as version control, access control and the ability to track asset usage and effectiveness.

Manage and share media from one central repository

A DAM system streamlines the creation and distribution of marketing materials. All marketing and product media is managed in one central repository. This single source of truth allows all internal or external stakeholders, such as marketing teams, retail partners or employees from other branches, to access relevant and up-to-date marketing content anytime, anywhere. Files are easy to find through the

easy filter structure. Never bother again with hours of searching for files, inefficient back and forth communication or duplicate stored images.

Brand consistency both online and offline

It is very important in the Food & Beverage industry to maintain and strengthen a company's brand identity and image. Therefore, it is essential to be consistent in marketing communications both online and offline. When an organization has multiple branches, a DAM system is even more important to keep an overview!

Therefore, a DAM system is not just a media library containing all brand files, images and media, but also contains all brand guidelines and corporate identity elements. So with the help of the system, you can easily manage the

maintain brand consistency within the organization and across branches. This is because it is important that the customer, in whatever branch, has the same brand experience. Consistent use of visual aspects, such as photo, video, use of color and design are essential for this, on packaging as well as in stores and on marketing materials. Digital Asset Management therefore ensures optimal management and use of the corporate identity, which contributes to brand consistency and customer experience.

Combine product media with product information

Consumers within the food industry have an increasing need for product information and transparency. Where does it come from? How is it produced, what ingredients and nutritional values does the product contain? Needless to say, it is therefore becoming increasingly important for organizations to communicate this well to the customer, whether on packaging, website or through marketing efforts.

A Product Asset Management (PAM) system is unique because it combines the management of product images with product information. Product Information Management (PIM) or Digital Asset Management (DAM) systems on their own are often not capable of this. In that case, media is often fragmented and duplicated within organizations. Very inefficient in other words!

The unique PAM system integrates with a PIM system to extract all information from the existing system. By combining the storage of product information and product images, your organization gains total control over all product media and images are easy to find based on all product information. Because the information is linked to the products, marketing teams can easily find all the information needed to create the right campaign. From initial product specifications, such as ingredients, allergens and other nutritional values per product, to complete photo collections of all products; all information, media and marketing content can be managed centrally through Comrads' Product Asset Management (PAM) software.

Faster time-to-market through efficient collaboration

The rapid streamlined collaboration and efficient management of product images as well as product information allows for a significantly faster time-to-market of marketing materials. Not only the distribution of product

media and information to partners, as well as the company's own marketing communications, on its website or social media, become easier and more efficient. Instead of wasting time searching for the right images or video material, each stakeholder can easily access the right and brand-approved digital media through the DAM system. By easing these business processes, time-to-market is reduced, the organization gains a stronger online presence and a better ROI on marketing spend. 

Even for a company with multiple brands or subsidiaries, DAM and PAM from Comrads offers the ideal solution to organize, manage and distribute a plethora of product and marketing media.

Comrads DAM for the Food & Beverage industry

A Digital Asset Management system provides structure and clarity by storing all marketing and product media and information in one central location. This eases collaboration, allows for faster time-to-market and saves unnecessary hours and operational costs.

Do you want a higher and clearly substantiated Return on Investment (ROI) in both the short and long term? Then a Digital Asset Management system is a good investment. Comrads' Digital Asset Management platform helps you to increase efficiency within processes, making your assets deliver more and creating new opportunities for your organization.