Digital Asset Management for wholesale and retail

Comrads' Digital Asset Management software has a lot to offer, so too for the retail or wholesale market. A Digital Asset Management system for retail or Retail Asset Management system, saves you time and costs making your marketing operation easier and more efficient. Not only is it practical to work with, but it also fully aligns with your organization's needs and processes. Read more about the benefits of a Digital Asset Management software for your wholesale and retail business below.

Customers who achieve daily success with our DAM software

Solutions for wholesale and retail

Manage and share media from one central repository

The retail industry involves large amounts of product media as well as marketing material. It is therefore essential that all files can be found easily and conveniently. Digital Asset Management allows you to manage product and marketing media in one central repository. This data is also easy to link to different channels, such as catalogs, web shops or marketplaces. The files are easy to find through the convenient filter structure, so you no longer spend hours looking for that one image. Files can also be shared safely and quickly from this secure environment to internal or external stakeholders, such as within the marketing team or to partners.

By using access controls and user rights, you control who has access to which content and media. This way you protect your valuable files and through this single source of truth, the relevant files are available to every stakeholder in one centralized place. Everyone has access to the right and brand-approved media within one clear platform!

A DAM system is not only a media library containing all files, images and product media, but also contains all brand guidelines and corporate identity elements. Digital Asset Management therefore ensures optimal management and correct use of the corporate identity in marketing communications, not only for the brand itself, but also the external partners. By always communicating the right marketing media to the customer, brand consistency is strengthened and the customer's digital experience is improved.

Combine product media with product information

Products come with many product specifications such as color, dimensions, item numbers, materials and more. All this data can quickly become cluttered or lost, making uploading products into catalogs or web shops a considerable and time-consuming task. A Product Asset Management system is unique because it can store product media combined with product information. Product Information Management (PIM) or Digital Asset Management (DAM) systems are often unable to do this. In this case, media is often fragmented and duplicated within organizations, which typically creates a disorganized and cluttered media library.

The unique PAM system integrates with a PIM system to extract all information from the existing system. By combining the storage of product information and product images, your organization gains total control over all product content. In addition, product images are very easy to find based on all product information and metadata. From initial technical product specifications to complete photo shoots of all products; all information, media and content can be managed centrally using Comrads' Product Asset Management (PAM) software.

Faster time-to-market through efficient management and sharing

The fast streamlined collaboration and efficient management of product images and product information ensures a significantly faster time-to-market. Through centralized management of product images and information, media can be uploaded faster and easier to catalogs and web shops, for example. Automation ensures that products can be brought to market a lot faster and you can spend your precious time on more important things! Not only distributing or uploading product media to partners or web shops, but also the company's own marketing communications, on the website or social media, become easier and more efficient.

Even for an umbrella company with multiple brands or subsidiaries, DAM and PAM from Comrads provides the ideal solution to organize, manage and distribute a plethora of product and marketing media.

Comrads' Retail Asset Management system

A Digital Asset Management system provides structure and clarity by storing all marketing and product media and information in one central location. This eases collaboration, allows for faster time-to-market and saves unnecessary hours and operational costs.

Do you want a higher and clearly substantiated Return on Investment (ROI) in both the short and long term? Then a Digital Asset Management system for retail is a good investment. Comrads' Digital Asset Management platform helps you to increase efficiency within processes, making your assets more profitable and creating new opportunities for your organization.