What is Digital Asset Management?

What is Digital Asset Management (DAM)?

Centralize, manage and share all your digital content

Digital Asset Management allows you to easily store, organize, search, manage, share and analyze all your digital media and files from one central location in the cloud. A DAM system helps your organization maintain control of your brand identity and improve marketing performance.

What are Digital Assets?

Digital assets are all forms of digital files, media and content such as images, videos, documents, presentations, audio files and communication materials. Brand assets such as logos, fonts, templates and brand files are also included.

What is Digital Asset Management SaaS?

Software as a Service (SaaS) is a way of delivering online applications; as a service. Often in subscription form. Instead of buying software, installing it locally and maintaining it, you simply open it via the Internet. You don't have to manage complicated software and hardware yourself. Comrads' Digital Asset Management SaaS application gives you 24/7 access to your files anytime, anywhere.


The importance of Digital Asset Management

With Comrads' Digital Asset Management system, files are stored in a secure environment on one central cloud server. This allows you to collaborate easily and effectively with colleagues, partners and suppliers. It gives your people with the right permissions access to the relevant digital media. It also prevents you from losing valuable digital materials such as an image. Thanks to the metadata and tags in the system, you can always easily find the right files.

"We were looking for a future-proof system. With Comrads we quickly felt they were a good fit for us, not only in terms of the solutions they offer but also in the way they work." - Grolsch -

DAM Software Collections

When is DAM software useful?

Because of its innovative features and functionalities, DAM software is gaining popularity among marketing teams, communications professionals and content managers. The reason? A DAM system provides structure which means you no longer have to search endlessly through folders. With a DAM solution, the right images and files can be found quickly, eliminating unnecessary hours and operational costs.

Do you want a higher and clearly substantiated Return on Investment (ROI) in both the short and long term? Then a DAM system is a good investment that will pay for itself in no time. Comrads' Digital Asset Management platform helps you to increase efficiency within processes, making your assets yield more and creating new opportunities for your organization.


The benefits of Digital Asset Management

Digital Asset Management gives you as a marketer everything you need for corporate identity and media management. A DAM system not only contains your brand guidelines but is also a media library with all brand files, house style elements, images and media. The management and consistent use can be managed using up- and download workflows.

A number of advantages that the Digital Asset Management software of Comrads has to offer:

  • It allows you to find and organize files quickly and easily.

  • Access controls and user rights are standard. Determine who has access to which content and media. This protects your valuable brand files and increases your brand consistency.

  • Files can be easily shared both internally and externally. You can share and transfer files directly via secure download links or via the integrated transfer function.

  • The files can be downloaded in the required format. When you upload an image, it is automatically converted to different formats and resolutions.

  • The system provides unlimited scalability of your storage space in the cloud.

  • Add additional features and tooling such as cropping tools, geo-mapping and auto-tagging.

  • Easily expand your DAM application with our marketing modules Digital & Print Templates, Marketing Workflow, Brand Portal and Product Asset Management.

A DAM system saves you time and costs, making your marketing operation easier and more efficient. It is not only practical to work with, but also fully aligns with your organization's needs and processes.


Learn more about the various capabilities, options and features of Comrad's Digital Asset Management.

  • Comrads DAM
  • Learn more about the various standard features and capabilities of Comrads DAM.

    Read more
  • DAM Benefits
  • Discover the key features, benefits and use cases of a DAM system.

    Download
  • DAM comparison guide
  • On what criteria do you judge a DAM system? Find out which DAM is right for you.

    Download
  • Comrads features
  • Discover Comrads' various DAM features and options.

    Download
  • DAM white papers
  • From scalable content creation to creating structure out of chaos.

    Discover more
  • More about Comrads
  • Schedule an (online) demo with a real AmsterDAMmer.

    Schedule a demo

How do you select the best Digital Asset Management software?

There are several providers of digital file management systems. Choosing the optimal Digital Asset Management software for your organization is very important and depends on several DAM features.

First, there are two different types of DAM systems available. You can host on your organization's own server (on-premises) or through the cloud (the SaaS model). With on-premise DAM, you are not dependent on an internet connection and you have some control over the installed version. This means that you are responsible for the connection, security and backups, among other things. Cloud-based DAM requires a smaller budget, as it does not require physical implementation and on-site service. This makes scaling up much easier and there is no need for technical management by the IT department. This DAM system generally includes automatic updates and maintenance of the system.

It is also important to ask yourself which functions of a Digital Asset Management solution are important for your organization. DAM functions can vary from simple to very advanced. Is file sharing an important factor for your organization? Then share-functions such as embedded codes, public sharing and secure individual sharing are useful. Do you often receive media from external parties that you don't want to give permanent access to your DAM? Then you could opt for a DAM system that allows uploads from external parties. In addition to these features, it can also be important to have multiple languages or theming options. Thoroughly weighing up the features that are important to you ensures that you get the most out of your DAM system.


What can a DAM system do for you?

With Comrads' Digital Asset Management system, files are stored in a secure environment on one central cloud server. This allows you to collaborate easily and effectively with colleagues, partners and suppliers. DAM gives authorized users access to the relevant digital media. This prevents valuable digital materials such as images from being lost or unnecessarily duplicated in different locations. Through smart search and filter functions on metadata and tags, you can always easily find the right files.

A DAM system saves you time and costs, making your marketing operation easier and more efficient, as well as more fun. Not only is it practical to work with, but it also fully aligns with your organization's needs and processes.

Single-source-of-truth

Comrads Digital Asset Management (DAM) is the media management application for marketeers and communication professionals. Securely store, organise and share all your digital files and media in the cloud. Images, videos, documents, communication materials and brand files are in one central location (Single Source of Truth). Our SaaS (Software as a Service) application gives you access to your files anytime, anywhere.

Innovative

Comrads' Digital Asset Management solution goes one step further by adding innovative functionalities that take a lot of work off your hands. Files are easy to find, to share and to link to various internal and external systems and users. Automate and organise your valuable media files with Comrads DAM and save time, money and optimise your Brand Management.