This is how we keep our brand personal
It should no longer be news that we believe in a personalized approach. Of course technology is important, but if a solution does not land with the people who use it, it is doomed to fail. Your employees determine the success, even of marketing software. After all, IT remains just IT. Sebastiaan de Ruiter on the added value of a personal approach.
Comrades
Once upon a time, even before the turn of the millennium, when the name Comrads was coined, it was not just any name. Comrads comes from the word comrades, camaradas, camarades, kammerater or kamaradoj: comrades. Comrads - as a word, but also as an organization - stands for cooperation, friendship and long-term relationships. Of course, technology is also a high priority for us. It must be in line with the market and meet all the requirements of our time, but what we find even more important is that we are a personal partner.
Along in the transition thanks to personal contact
You can buy the average digital solution online with your credit card. Good thing, because none of us want to be called by Tim Cook, Satya Nadella or Sundar Pichai the moment we want some more storage on our phone. But we choose to do it differently. Personal contact allows us to take organizations and their employees much better through the transition that comes with implementing marketing automation solutions.
Turning employees into ambassadors
In that transition phase, employees can be quite reluctant. Sometimes they feel that they are being restricted, while the only goal is to communicate more consistently and access your brand elements faster. It is up to us to turn those employees into ambassadors. Throwing a standard demo over the fence somewhere is not going to get you there.
Customized demo
By providing a customized demo and listening to our interlocutors, we move forward. This starts as early as the introductory meeting. Some have already had three demos from other parties and have a detailed wish list, while others enter the process completely blank. Some people already know a lot about marketing automation solutions, while for others we have to dig a little deeper. But also by providing the right examples we can show how our applications and modules fit the use cases of the company we are currently talking to. Some recognize themselves in the working method of Grolsch, others find more recognition in the example of stichd or Intratuin.
Strategic consultation
When we finally enter into a partnership and start setting up the application, we take all this accumulated knowledge with us. For example, we take all the wishes, requirements and needs of the organization and its users and combine them with the requirements of the IT department. Even in the subsequent process, when an organization enters the support phase, there is always a personal point of contact. At least once a year, we plan a strategic consultation with our clients. That helps you think about the future and keeps us on our toes.
Optimal combination of technology and the right approach
By paying constant attention to all these aspects, we keep our brand personal. In fact, the technology is nothing more than hygiene. It is just like a car: you assume that the engine will start every morning. The technology is certainly not secondary, but the combination must be optimal. A personalized approach with bad software, won't get you anywhere, but good software that doesn't suit you won't work either. It's all about the optimal combination.
Curious?
Are you curious to see what such a personal demo of our DAM system for your business looks like? Request a demo here - or send me an email and be surprised. Such a demonstration is always without obligation. Sit back, let us guide you through the system and ask critical questions. We're up for it! Prefer to call first? Call us on 020 820 83 82 and we'll talk to you personally.