Marketing Technology (MarTech)
What is Marketing Technology?
Marketing technology - also often called MarTech - is a mix of marketing and technology. They are technology solutions that can be used for various marketing purposes, ranging from Digital Asset Management and marketing automation platforms to chatbots and social media monitoring tools. As the world has become increasingly digital, so has the marketing technology landscape. The sheer volume of data makes it essential to gain quick and clear insight into the results of your marketing activities. Some MarTech tools focus on a specific niche (functionality or industry), while others offer a more integrated approach. Ultimately, all of these tools aim to simplify the marketing process.
What are the benefits of using MarTech?
Marketing technology helps your organization work more efficiently and effectively, often through automated work processes.
First, automating cumbersome marketing tasks helps reduce the number of hours required to execute your marketing strategy. This saves you personnel costs. So with MarTech, marketing processes are optimized to get more out of your marketing activities and increase their effectiveness without having to hire a whole team of marketing specialists.
In addition, MarTech helps your organization work better with each other, both internally and externally. Work processes are located in the cloud and can therefore be closely monitored and adjusted. In addition, all files and data can be stored in one central location, allowing users to access this information at any time.
Finally, marketing technology can provide actionable insight into the ROI of your marketing efforts. This allows you to scale up or scale back various initiatives to minimize the cost per acquisition.
What aspects can marketing technology help with?
For almost every marketing process or activity, there is a complementary MarTech solution to support or automate it. However, MarTech solutions can be broadly categorized and help with various aspects of marketing, such as:
Content & experience: supporting content marketing and management activities ranging from marketing automation, to SEO, DAM and optimization/testing.
Advertising & promotion: the support of advertising and PR activities.
Management: helping marketing teams work and collaborate more efficiently. Examples include project management, talent management, budget/finance and communication platforms.
Commerce & sales: better alignment of marketing and sales activities. Examples include: e-commerce platforms, sales automation and affiliate marketing.
Data: retrieving, managing and visualizing datasets from marketing activities, such as data visualization, marketing analytics, business intelligence and data integrations.
Social and relationships: building and maintaining customer relationships in the digital space, such as customer relationship management, chatbot marketing and social media management.
The role of Digital Asset Management in the MarTech stack
To collaborate efficiently, both internally and externally, it is important that users have access to all files, at any time. Digital Asset Management (DAM) is therefore indispensable in your MarTech stack.
With Comrads' DAM solution, files are stored in a secure environment on one central cloud server. This allows you to collaborate easily and effectively with colleagues, partners and suppliers. It gives your people with appropriate permissions access to the relevant digital media. It also prevents you from losing valuable digital materials - such as an image. Because of the metadata and tags in the system, you can always easily find the right files.
Get the most out of your digital content and media with Comrads' Digital Asset Management solution. The digital hub to ensure brand consistency, reduce time-to-market and increase availability. Learn more about our DAM solution.
A Marketing Workflow for your marketing teams
A Marketing Workflow tool is a platform where communication between all stakeholders in the creative process (both internal and external) is centralized, organized and optimized. It is also called a creative collaboration platform because you can collaborate on different projects in one central location. The tool ensures that the creative process is improved and simplified and is therefore a valuable addition to your marketing technology stack.
With creative collaboration software, you can collaborate more efficiently and meet deadlines. By centralizing and automating requests, reviews and approvals, you make project work easier than ever. In addition, you can track tasks and projects and receive notifications so you can track project progress. Creative processes become more transparent, allowing you to tackle obstacles early and avoid last-minute adjustments.
Let your team benefit from our Marketing Workflow software. Optimize the management and coordination of multifaceted marketing jobs, projects and campaigns. From job start and briefing, in/external collaboration, editing and annotation to approval, ordering, sharing and archiving from one central communication platform.
Product Asset Management as a valuable player in your MarTech
A Product Asset Management (PAM) system can be a valuable addition to your marketing stack when you want to simplify product launch and product development workflow.
Launching and managing (new) products can be a complex process and often involves a large amount of new product-related assets and product information. These need to be shared both internally and externally in a secure manner. In addition, it is important that the product launch campaign is consistently communicated through the right digital channels in the right formats.
Comrads' Product Asset Management (PAM) module helps you do just that. With our module, you not only centralize and manage your current product images, but also all associated product information. In addition, this information can be shared safely and efficiently, both internally and externally. Want to know more about the applications and benefits?
How much does marketing technology cost?
The price of marketing technology depends on several factors such as the number of modules or integrations with other systems and the specific requirements of your organization. Check our price overview for a first indication. For more information, request a free quote for one of our MarTech solutions.
Digital Asset Management (DAM) & Marketing Software from Comrads
Comrads' MarTech solutions are scalable and fully modular to meet the needs and life stage of any organization. Whether you start with just Digital Asset Management or want to immediately automate the creative process through Brand Templates, any combination is possible or grow-as-you-go. One thing is certain, all modules contribute directly to a more efficient marketing operation and a more consistent brand experience. Want to know how we can be a valuable player in your MarTech stack?
Want to know more about the MarTech landscape? Check out the Marketing Technology Landscape Supergraphic (Chiefmartec) which segments and maps more than 14,000 martech solutions.