Marketing Technology (MarTech)
What is Marketing Technology?
Marketing technology - also often called MarTech - is a mix of marketing and technology. They are technology solutions that can be used for various marketing purposes, ranging from Digital Asset Management and marketing automation platforms to chatbots and social media monitoring tools. As the world has become increasingly digital, so has the marketing technology landscape. The sheer volume of data makes it essential to get quick and clear insight into the results of your marketing activities. Some MarTech tools focus on a specific niche (functionality or industry), while others offer a more integrated approach. Ultimately, all of these tools aim to simplify the marketing process.
What are the benefits of using MarTech?
Marketing technology helps your organization to work more efficiently and effectively, often through automated work processes.
First, automating cumbersome marketing tasks helps reduce the number of hours needed to execute your marketing strategy. This saves on personnel costs. So with MarTech, marketing processes are optimized to get more out of your marketing activities and increase their effectiveness without having to hire a whole team of marketing specialists.
In addition, MarTech helps your organization work better together, both internally and externally. Work processes are located in the cloud and can therefore be closely monitored and adjusted. In addition, all files and data can be stored in one central location, which means that users can access this information at any time.
Finally, marketing technology can provide actionable insight into the ROI of your marketing efforts. This allows you to scale up or scale back various initiatives to minimize the cost per acquisition.
With what aspects can marketing technology help?
For almost every marketing process or activity, there is a complementary MarTech solution to support or automate it. However, MarTech solutions can be broadly categorized and help with various aspects of marketing, such as:
Content & experience: supporting content marketing and management activities ranging from marketing automation, to SEO, DAM and optimization/testing.
Advertising & Promotion: the support of advertising and public relations activities.
Management: helping marketing teams work and collaborate more efficiently. Examples include project management, talent management, budget/funding and communication platforms.
Commerce & sales: better aligning marketing and sales activities. Examples include: e-commerce platforms, sales automation and affiliate marketing.
Data: retrieving, managing and visualizing data sets from marketing activities, such as data visualization, marketing analytics, business intelligence and data integrations.
Social and relationships: building and maintaining customer relationships in the digital space, such as customer relationship management, chatbot marketing and social media management.
The role of Digital Asset Management in the MarTech stack
To collaborate efficiently, both internally and externally, it is important that users have access to all files, at any time. Digital Asset Management (DAM) is therefore indispensable in your MarTech stack.
With Comrads' DAM solution, files are stored in a secure environment on one central cloud server. This allows you to collaborate easily and effectively with colleagues, partners and suppliers. It gives your people with the right permissions access to the relevant digital media. It also prevents you from losing valuable digital materials - such as an image. Thanks to the metadata and tags in the system, you can always easily find the right files.
Get the most out of your digital content and media with Comrads' Digital Asset Management solution. The digital hub to ensure brand consistency, reduce time-to-market and increase availability. Learn more about our DAM solution.
A Marketing Workflow for your marketing teams
A Marketing Workflow tool is a platform where communication between all stakeholders in the creative process (both internal and external) is centralized, organized and optimized. It is also called a creative collaboration platform because you can work together on different projects in one central location. The tool ensures that the creative process is improved and simplified and is therefore a valuable addition to your marketing technology stack.
With creative collaboration software, you can collaborate more efficiently and meet deadlines. By centralizing and automating requests, reviews and approvals, you make project-based work easier than ever. In addition, you can track tasks and projects and receive notifications so you can track project progress. Creative processes become more transparent, so you can tackle obstacles early and avoid last-minute adjustments.
Let your team benefit from our Marketing Workflow software. Optimize the management and coordination of multifaceted marketing jobs, projects and campaigns. From job start and briefing, in/external collaboration, editing and annotation to approval, ordering, sharing and archiving from one central communication platform.
Product Asset Management as a valuable player in your MarTech
A Product Asset Management (PAM) system can be a valuable addition in your marketing stack when you want to simplify the workflow for product launch and product development.
Launching and managing (new) products can be a complex process and often involves a large amount of new product related assets and product information. These need to be able to be shared both internally and externally in a secure manner. In addition, it is important that the product launch campaign is consistently communicated through the right digital channels in the right formats.
Comrads' Product Asset Management (PAM) module helps you do just that. With our module you centralize and manage not only your current product images, but also all associated product information. In addition, this information can be shared safely and efficiently, both internally and externally. Want to know more about the applications and benefits? Check out our PAM solution.
How much does marketing technology cost?
Marketing technology pricing depends on the type of software you are interested in. View pricing information for more insight or request a free quote for one of our MarTech solutions.
Digital Asset Management (DAM) & Marketing Software by Comrads
Comrads' MarTech solutions are scalable and fully modular to meet the needs and life stage of any organization. Whether you start with just Digital Asset Management or want to immediately automate the creative process through Digital & Print Templates, any combination is possible or grow-as-you-go. One thing is certain, all modules contribute directly to a more efficient marketing operation and a more consistent brand experience. Want to know how we can be a valuable player in your MarTech stack?
Want to know more about the MarTech landscape? Check out the Marketing Technology Landscape Supergraphic (Chiefmartec) which segments and maps more than 9,000 martech solutions.