Brand Management
Optimize your brand positioning and increase brand consistency
Your brand is what distinguishes and differentiates your organization in the marketplace. It is therefore essential that all brand elements such as logos, colors and fonts are consistent and that they are managed and monitored. This is ensured through Brand Management software. With Brand Management software, you increase the recognition and consistency of your brand, which is ultimately the basis for creating a strong and credible brand.
What is Brand Management?
Brand Management, or brand management, is the umbrella term for managing, monitoring and maintaining a brand and all its brand elements. It is how an organization presents itself in the marketplace under a brand name with its products, services and as a company itself.
With brand management, you ensure that everything is consistently aligned, readily available and used appropriately.
How is Brand Management applied in practice?
There are several tools and solutions that can help Brand Management your business and brand. Tools such as Brand Portal and Digital Asset Management software ensure that all your digital content is organized, monitored and shared in a dynamic corporate identity application to replace your static corporate identity manual.
Brand management centralized and integrated with Digital Asset Management
Brand Management is made easy with Digital Asset Management, among others. A Digital Asset Management (DAM) system is an online hub that provides an effective solution for companies to manage, organize and share digital files. It can be seen as a centralized digital library that is easy to use and offers (external) partners controlled access to digital files, media and assets.
These digital assets can range from house style guidelines and house style elements to images, videos, presentations and audio files. In addition, the DAM system archives the digital assets and they are automatically backed up.
Brand Portal: your corporate identity manual in the cloud
The Brand Portal is a replacement for your traditional offline corporate identity manual. By centralizing your Brand Guidelines online, corporate identity guidelines are communicated and shared more efficiently with all involved, stakeholders and (external) partners. The ultimate form of corporate identity consistency can also be achieved by using Brand Portal in combination with Brand Templates. By deploying our Digital & Print Templates solution, you can use dynamic templates to apply the corporate identity guidelines consistently and easily in standardized communications; from posters and flyers to e-banners and narrow-casting. This allows you to create more relevant content in record time, which ensures a faster time-to-market.
In addition, Brand Portal can be fully integrated with Digital Asset Management. By making your corporate identity guidelines available in your DAM system, you centralize not only your brand assets, but also the rules for creation and use.
Good Brand Management software has several functionalities.
First of all, it is a central repository for your brand assets such as logos, fonts, icons, colors and designs. Hereby, both internal and external stakeholders have access to the required content whenever and wherever they want. And all from one central online location.
It is also possible to update and manage your corporate identity guidelines from one central portal. Think of centrally updating your new version of your brand logo or font. But also sharing success cases and brand stories keeps your brand current and relevant. This ensures that everyone always has the latest versions which contributes to a consistent brand experience.
Another functionality of a brand management system is that access to certain brand assets can be set. This way, someone without rights cannot modify the content and thus the brand assets are protected. The Brand Guidelines can therefore be accessed by anyone but, for example, only the Brand Manager can modify the corporate identity guidelines.
Brand management through Brand Management software
Brand Management software is a technical solution that organizations use to centralize and manage their brand assets and brand communications. It helps brand managers and marketing teams protect their company's Brand Guidelines. Having one central location for creating, storing and sharing brand assets, with both internal and external stakeholders, makes collaboration more efficient and ensures brand consistency.
How does Comrads help with Brand Management?
Only when brand elements are centralized can they be shared efficiently and securely with the various stakeholders. Comrads' Digital Asset Management (DAM) solution, among others, ensures that your brand elements are stored in one central location in the cloud. This not only guarantees brand consistency, but also shortens time-to-market and increases availability. In short, this is how you create a strong brand.
A DAM solution is often the first step towards Brand Management and strong brands therefore grow efficiently and as needed with Comrads' scalable solutions and modules.
Advantages Brand Management
Brand consistency
Centralize your corporate identity guidelines and conveniently bring all your brand information, specifications and files together. With our Brand Management software, the latest information is always available to all involved. The brand assets are easy to find and access to these assets is determined on the basis of rights and authorizations in your Brand Portal or Digital Asset Management system. This way, everyone always has the latest version of the brand assets and you can ensure brand consistency.
Save and reuse
By properly managing your brand elements, you avoid corporate identity fragmentation and save a lot of time finding the right version. Moreover, reuse of successful brand materials and (local) initiatives is encouraged. This way you get the most out of your best-practices and campaigns.
Brand asset creation
A brand consists of much more than just a logo or a name. A brand has its own identity, can evoke a certain feeling and even has its own culture. To communicate all of this consistently, marketing teams must have a vast amount of digital assets that need constant approval from various parties within the team. With Brand Management software, this process is accelerated. Marketing teams can consistently produce brand elements within established Brand Guidelines and thus collaborate efficiently.
Brand management control & continuity
By using Brand Management software, you are in charge of what happens to your brand and brand elements. With brand management, you can see exactly what the latest version is, for example, of the logo or corporate identity guidelines, and the other teams can build on this. This ensures control and continuity within your brand.
Brand Management software from Comrads
Make Brand Management easy with Comrads' online solutions. With the Brand Portal module you efficiently manage, communicate and share all your brand elements and corporate identity guidelines. Corporate identity errors are reduced which enables a strong and consistent brand.
The Brand Portal module is always combined with our Digital Asset Management software. This ensures that your brand elements and other digital assets and media are also stored in one central location in the cloud. This way, all teams can access the latest version of the files whenever and wherever they want.
Extend your brand management even further with our additional marketing modules such as Digital & Print Templates (Brand Templates), Marketing Workflow and Marketing Webshop ensure the most efficient collaboration and a strong and consistent brand experience across all your expressions, digital touchpoints and channels.
Want to take your Brand Management to the next level?
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