Brand Management

Optimise your brand positioning and increase brand consistency

Your brand is what distinguishes and differentiates your organisation in the marketplace. It is therefore essential that all brand elements such as logos, colours and fonts are consistent and that they are managed and monitored. This is ensured by Brand Management software. With Brand Management software, you increase the recognisability and consistency of your brand, which is ultimately the basis for creating a strong and credible brand.

What is Brand Management?

Brand Management is the umbrella term for managing, monitoring and maintaining a brand and all associated brand elements. It is the way an organisation presents itself in the market under a brand name with its products, services and as a company itself.

With brand management, you ensure that everything is consistently aligned, readily available and properly used.

How is Brand Management applied in practice?

There are various tools and solutions that can help with the Brand Management of your company and brand. Tools such as Brand Portal and Digital Asset Management software ensure that all your digital content is organised, monitored and shared in a dynamic corporate identity application to replace your static corporate identity manual.

Brand management by means of Brand Management software

Brand Management software is a technical solution that organizations use to centralize and manage their brand assets and brand communications. It helps brand managers and marketing teams protect their company's Brand Guidelines. Having one central location for creating, storing and sharing brand assets, with both internal and external stakeholders, makes collaboration more efficient and ensures brand consistency.

Brand management centralised and integrated with Digital Asset Management

Brand Management is made easy with Digital Asset Management. A Digital Asset Management (DAM) system is an online hub that provides an effective solution for companies to manage, organise and share digital assets. It can be seen as a centralised digital library that is easy to use and offers (external) partners controlled access to digital files, media and assets.

These digital assets can vary from corporate identity guidelines and corporate identity elements to images, videos, presentations and audio files. In addition, the DAM system archives the digital assets and backs them up automatically.

Brand Portal: your brand manual in the cloud

The Brand Portal is a replacement for your traditional offline house style manual. By centralising your Brand Guidelines online, corporate identity guidelines are communicated and shared more efficiently with all involved, stakeholders and (external) partners. The ultimate form of corporate identity consistency can also be achieved by using the Brand Portal in combination with Brand Templates. By using our Digital & Print Templates solution you can use dynamic templates to apply the corporate identity guidelines consistently and easily in standardised communication; from posters and flyers to e-banners and narrow-casting. This enables you to create more relevant content in record time, which in turn ensures a faster time-to-market.

In addition, the Brand Portal can be fully integrated with Digital Asset Management. By making your corporate identity guidelines available in your DAM system, you centralise not only your brand assets, but also the rules for creation and use.

What are functionalities of Brand Management software?

Good Brand Management software has different functionalities.

First, it is a central repository for your brand assets such as logos, fonts, icons, colours and designs. Hereby both internal and external stakeholders have access to the required content, wherever and whenever they want. And all this from one central online location.

It is also possible to update and manage your house style guidelines from one central portal. For example, you can change a new version of your brand logo or font centrally. Sharing success cases and brand stories also keep your brand up to date and relevant. As a result, everyone always has the latest versions, which contributes to a consistent brand experience.

Another functionality of a brand management system is that access to certain brand files can be set. This way, someone without rights cannot edit the content and the brand assets are thus protected. The Brand Guidelines are therefore accessible to everyone, but for example only the Brand Manager can adjust the corporate identity guidelines.

How does Comrads help with Brand Management?

Only when brand elements are centralised, they can be shared with different stakeholders in an efficient and secure way. With Comrads' Digital Asset Management (DAM) solution, among others, you ensure that your brand elements are stored in one central location in the cloud. This not only guarantees brand consistency, but also shortens time-to-market and increases availability. In short, this is how you create a strong brand.

A DAM solution is often the first step in Brand Management and strong brands grow efficiently and as needed with Comrads' scalable solutions and modules.

Benefits of Brand Management

Brand Management Software by Comrads

Make Brand Management easy with the online solutions of Comrads. With the Brand Portal module you efficiently manage, communicate and share all your brand elements and corporate identity guidelines. Corporate style errors are reduced, enabling a strong and consistent brand.

The Brand Portal module is always combined with our Digital Asset Management software. This ensures that your brand elements and other digital assets and media are also stored in one central location in the cloud. This way, all teams can access the latest version of the files whenever and wherever they want.

Extend your brand management even further with our additional marketing modules such as Digital & Print Templates (Brand Templates), Marketing Workflow and Marketing Webshop ensure the most efficient collaboration and a strong and consistent brand experience across all your expressions, digital touchpoints and channels.