Digital Asset Management in the fashion industry

Digital Asset Management from Comrads has a lot to offer, so too for the fashion industry. A Digital Asset Management system for the fashion industry saves time and money by making your business processes simpler and more efficient. It is not only practical to work with, but also fully aligns with your organization's needs and processes. Read more about the benefits of a Digital Asset Management software in the fashion industry below.

Solutions for the fashion industry

The fashion industry is a dynamic one where trends are constantly changing. It is an industry that deals with a huge amount of product-related assets, product information and marketing material. Think of all the different product photos taken of one clothing item, videos and clothing specifications such as size, color, material, etc.

The launch of a new collection is therefore accompanied by an excess of media and at least twice a year during the launch of the Spring/Summer and Autumn/Winter collections. Because of these enormous amounts of product media, launching and managing (new) products can quickly become a complicated and confusing process. Without a system to efficiently categorize and make them easily findable, these valuable marketing materials are worth nothing. Digital Asset Management (DAM) and Product Asset Management (PAM) from Comrads offer innovative solutions!

Manage and share media from one central repository

With Digital Asset Management from Comrads, you manage product and marketing media in one central repository. DAM software helps automate the process of uploading and classifying images. Files are easily categorized and found using metadata, tags and collections. Thus, no time is lost searching for the right photos. Files can also be shared safely and quickly from this secure environment to internal or external stakeholders, such as for example within the marketing team or to distribution partners, retailers, suppliers and collaborating brands. Because of this single source of truth, files are available to every stakeholder in one centralized place. This ensures that everyone, through the cloud-based solution also remotely, has access to the right media within one clear platform. 

Did you know that 87% of shoppers view an image of a fashion item on his/her phone before visiting a store? Online presence and consistent and on-brand marketing statements are therefore essential in the fashion industry. With Comrads' advanced DAM system, you can easily ensure brand consistency across all channels! After all, a DAM system is not just a media library with all brand files, images and product media, but also contains all brand guidelines and corporate identity elements. Digital Asset Management therefore ensures optimal management and correct use of the corporate identity in marketing communications. By always communicating the right marketing media to the customer, brand consistency is strengthened and the customer's digital experience is improved.

Combine product media with product information

For the fashion industry, a Product Asset Management (PAM) system is indispensable. A PAM system is unique because it combines the management of product images with product information, which Product Information Management (PIM) or Digital Asset Management (DAM) systems are often unable to do. In that case, media is often fragmented and duplicated within organizations. Very inefficient in other words! Also, a PAM system allows you to create product containers with media, such as photos from future photo shoots, yet to follow. This allows you to easily and efficiently work ahead. The unique PAM system integrates with a PIM system, extracting all information from the existing system. By combining the storage of product information and product images, your organization gains total control over all product content and product images are easy to find based on all product information. From initial product specifications to complete product photo shoots; all information, media and content can be managed centrally using Comrads' Product Asset Management (PAM) software.

Faster time-to-market through efficient management and sharing 

Fashion trends change in the blink of an eye, which is precisely why a fast time-to-market is very important. By efficient and real-time collaboration through the DAM software, image material can be accessed quickly, even if the photoshoots only take place at the last minute. This makes it easier to adjust images last minute to the latest trends and use them for the web shop, social media and other marketing efforts.

The fast streamlined collaboration and efficient management of product images as well as product information ensures a significantly faster time-to-market. Not only the distribution of product media to external parties, but also the company's own marketing communications, on the website or social media, become easier and more efficient. Even for an umbrella company with multiple brands or subsidiaries, DAM and PAM software from Comrads offers the ideal solution to organize, manage and distribute a plethora of product and marketing media.

Digital Asset Management for the fashion industry from Comrads

A Digital Asset Management system provides structure and clarity by storing all marketing materials, product media and information in one central location. This eases collaboration, allows for faster time-to-market and saves unnecessary hours and operational costs.

Do you want a higher and clearly substantiated Return on Investment (ROI) in both the short and long term? Then a Digital Asset Management system for the fashion industry is a good investment. Comrads' Digital Asset Management platform helps you to increase efficiency within processes, making your assets yield more and creating new opportunities for your organization.

stichd® - design, production, sales, logistics and marketing of branded socks and underwear to swimwear and fanwear for top brands such as PUMA, Tommy Hilfiger, LEVI'S, HEAD, Scotch & Soda, F1 and Premier League.

"Until recently, we stored content in folders on an internal work drive. We went from a makeshift solution to a good DAM system. Comrads has a lot of experience and they think along very well in solutions that fit the phase we are in."

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