This is also how you monitor your brand remotely
Those who can, are working from home right now. Fortunately, there are plenty of tools to keep in touch with your colleagues and clients. But what do you do with your branded content?
The thorough preparation helped us well
Grolsch's old DAM system was in dire need of replacement. Manon Veldman, Marketing Resources Grolsch, set out to find a future-proof system.
User-generated content? Remember your quitclaims
User-generated content is increasingly popular. A picture of a happy user of your product is of priceless value. With that said, think about portrait rights.
'Under the hood, everything is the same; on top of that is a layer of customization.'
Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.
stichd: "A wood-paneled solution where with a good DAM system there is a lot to gain.
Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.
With these 5 tips, your people will embrace your new system
Do you recognize this? You are looking for a new DAM system. You did your homework beforehand: you compared different systems, made a pre-selection, invited different suppliers and chose exactly the system that suits your organization. The system is implemented and then you notice that your employees are not using it. How can that be?
Seven trends to consider in the new decade
Just a few more days and 2019 is over. We look back on a great year in which we were able to do great things again for our clients. Now is the time to spend some time with family and friends, but our entire team is already ready to make 2020 at least as successful a year. But before the new year - a new decade even - begins, let's take a look ahead at the trends that await us in marketing automation and digital asset management.
How to switch faster with your webshop
Online sales are becoming increasingly important. But to be successful, your online shop must have an irresistible appearance and offer your potential customer a digital experience, consistent across all channels. With a product asset management module, you make your life a lot easier and score faster at the moment suprême.
This is how your valuable content does come into its own
The content you've had created over the years is now worth a lot. You should be careful about that. Yet that expensive content often ends up in a digital shoebox in an imaginary shelving unit. So keep a grip and control over your brand.
This is how you know it's time to professionalize your marketing software
You don't choose marketing software and a digital asset management system lightly. The impact is far too great for that. And once you've chosen, it's not easy to switch. But sometimes that might be smarter anyway. In this blog, we share five symptoms that tell you it's time to professionalize.
This is how you bring mass and scalability together, without losing your creativity
The combination of creativity, corporate identity and economies of scale sounds like an impossible one. But if you have your building blocks in place, you can give free rein to creativity and originality and still work efficiently and in accordance with the corporate identity. Utopia? Definitely not!
Digital files in order? Let the fun begin!
We drew the comparison between your closet and the storage of your digital files earlier. If it gets too full, you can create additional closet or disk space, but you can also do some tidying.