The benefits of a Brand Portal
Successful Brand Guidelines
A cloud-based corporate identity manual brings all brand information and brand assets together in an orderly fashion. This information can be updated by the admin user, so all those involved are aware of the latest versions and your brand is communicated consistently. By easily searching and finding brand assets you save time and prevent corporate identity fragmentation. In addition, eliminate repetitive tasks and stimulate the reuse of successful brand materials and (local) initiatives. This enables you to profit optimally from your best practices and campaigns.
Create a brand experience
A Brand Portal functions not only as an online brand book, but also as an interactive platform where both internal and external users can exchange brand ideas and inspire each other. Think best-practices, blogs or new brand ideas. By combining the portal with the Workflow Management module, the brand manager can see if everything is going according to the corporate identity guidelines and if the right brand experience has been applied. Because it is an interactive platform, you involve all users in the process and you can bring your brand to life.
Centralized and integrated with DAM
Do you want to efficiently manage, communicate and share all your branding guidelines with all your colleagues, stakeholders and (external) partners? The Brand Portal is integrated with our Digital Asset Management (DAM) solution, so users always have the latest version of the brand assets at hand. Any changes in the DAM are immediately implemented in the Brand Portal module. All brand assets are easily accessible online and immediately available for use; of course within the rules of the corporate identity.