Definition: marketing workflow management

From creative briefing to editorial approval

Workflow Management or workflow management is the creation, optimization and management of the data and information flows to complete a given process. Marketing Workflow Management focuses specifically on marketing and communication processes in which the creation of creative campaigns, marketing jobs and branded content is often a multidisciplinary process with multiple internal and external stakeholders. Through Marketing Workflow systems or software, such processes are defined and automated and the progress, management and coordination of multi-faceted marketing jobs are optimized. From job start and briefing, internal and external collaboration, editing and annotation to approval, ordering, sharing and archiving from one marketing workflow system.

Marketing Project Management or Creative Workflow?

Creative Workflow, Creative Collaboration and Marketing Project Management systems are actually all synonyms for Marketing Workflow software. By using such software, you can optimize the creative process and avoid confusion about the purpose, deadline and stakeholders of a project. Whereas Marketing Workflow software used to focus primarily on offline publications such as print and print, today we see that evolved software lends itself to coordinating and managing both on- and offline campaigns and marketing jobs.