Marketing Workflow Management
From creative briefing to editorial approval
Workflow Management is the creation, optimisation and management of the data and information flows to complete a certain process. Marketing Workflow Management focuses specifically on marketing and communication processes in which the creation of creative campaigns, marketing jobs and branded content is often a multidisciplinary process with multiple internal and external stakeholders.
Using Marketing Workflow systems or software, such processes are defined and automated and the path, management and coordination of multitask marketing jobs are optimised. From job start and briefing, internal and external collaboration, editing and annotation to approval, ordering, sharing and archiving from one marketing workflow system.
Marketing Project Management or Creative Workflow?
Creative Workflow, Creative Collaboration and Marketing Project Management systems are actually all synonyms for Marketing Workflow software. By using such software, you can optimise the creative process and avoid confusion about the goal, the deadline and the people involved in a project. Whereas Marketing Workflow software used to be mainly focused on offline publications such as print, today we see that mature software lends itself to the coordination and management of both online and offline campaigns and marketing jobs.
The benefits of Marketing Workflow Management software
Ensure corporate identity consistency through review and approval.
Work together in a structured way, avoid repetitive tasks and encourage reuse.
Increase individual and team productivity.
Streamline processes and prevent errors and miscommunication.
Manage the details without micro-managing.
Keep all stakeholders informed with dashboard and notification functions.
Simplify the creative process and increase efficiency
Coordinate and manage multitask marketing jobs, projects and campaigns with Comrads' Marketing Workflow software. Collaborate more efficiently, automate the creative process and protect your brand consistency and eliminate bottlenecks.
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