Marketing Workflow Software

From creative briefing to editorial approval

Our Marketing Workflow optimises the management and coordination of multitask marketing jobs, projects and campaigns. From job start and briefing, in/external collaboration, editing and annotation to approval, ordering, sharing and archiving from one central communication platform.

A Marketing Workflow tool is a workflow management platform that centralises, organises and optimises communication between all stakeholders in the creative process (both internal and external). It is also called a creative collaboration platform, because you can work together on different projects in one central location.

Monitor progress, request approvals, provide actionable feedback and keep all stakeholders informed of the latest project developments. Additionally, ensure that the latest brand assets are synchronised and centrally stored in your own cloud environment, as the online collaboration tool fully integrates with our Digital Asset Management (DAM) system.

Manage and coordinate multi-faceted marketing projects

Make sure everyone is fully informed about the status of a project and optimise your project management process. With a Marketing Workflow tool, you can track tasks and projects and receive notifications and alerts, so you can monitor progress and take action at the right time. Creative processes become more transparent, so you can tackle obstacles early and avoid last-minute adjustments.

Work together more efficiently

Simplify the creative collaboration process and give all stakeholders (internal and external) access to start new jobs or requests with predefined actions and people involved. By using an online collaboration tool, you will never again be confused about the purpose, deadline, department or stakeholders of a project.

Standardise the creative process with Marketing Workflow

The online collaboration tool makes it possible to automate repetitive processes. You have the option of adding or removing steps. Optimise the creative process and establish the goal of the campaign, who is involved in a project and what the deadline is. Moreover, each project can be provided with a creative briefing.

Review and approve content

Are you looking for a content marketing workflow that allows you to quickly review campaigns? Save time approving content by using a creative collaboration platform. Post comments, compare versions and share tasks. Predefined workflows give the right people access to a project at the right time and allow them to leave comments or give approval.

Gain insight into the effectiveness of your project workflow

By automating your Marketing Workflows, you get instant insight into what jobs are in progress, who should be doing what when, and therefore also when someone is not doing something. In other words, if someone in the process doesn't respond or doesn't give approval or feedback, the process comes to a halt. This way, you gain insight into the weak links within your marketing process and you can take targeted action and initiate improvements.

Automatically sets content up for use

Work more efficiently with the Marketing Workflow tool by bringing everyone together on one platform and adhering to brand guidelines before publishing content. If content is approved, it is automatically moved into our DAM system. So your content is ready to go.