Concept: webtop publishing

What is Webtop publishing?

Webtop publishing is an integrated software solution that bridges the gap between traditional desktop publishing (DTP) and Web design. It enables users to create, manage and publish both print and digital content from one centralized environment. Through the use of predefined templates(Brand Templates) and a direct link to a Digital Asset Management (DAM) system, users can efficiently and consistently compose various types of communication statements.

Keywords and benefits:

• One platform for everything: Create both print and digital content (such as brochures, flyers, posters, banners, social media graphics, emails, etc.) from one interface.

• Templates and branding: Use predefined templates to ensure consistent corporate identity and branding.

• Digital Asset Management (DAM): Integrate with a DAM system to easily access appropriate images, logos and other assets.

• Efficiency: Save time and reduce errors by automating common tasks.

• Flexibility: Allow users to create their own content within the confines of predefined templates.

• Control: Ensure that all communications comply with brand guidelines.

• Collaboration: Facilitate collaboration between different departments and teams.

Webtop publishing versus web-to-print

Although the terms webtop-publishing, web-to-print and web2print are often used interchangeably, there are subtle differences. Web-to-print originally focused on creating print products over the Internet. Webtop-publishing has a broader focus and includes the creation of digital content. In practice, the capabilities of modern webtop-publishing solutions such as Brand Templates software are so extensive that the terms have become increasingly synonymous.