This is how technology makes content creation easy
Creating content is not always easy. Technology can streamline and simplify the process.
Twenty years of brand management, what has changed?
Digitization, the number of channels, as well as changing consumer preferences are increasing complexity.
Without a strong brand story, you won't get anywhere
In this blog, Sebastiaan de Ruiter explains how marketing automation helps you establish a rock-solid brand story.
Don't be complicated, keep it simple
You must first create brand awareness to get the attention of your potential customers before you can sell anything. Logical right?
This is how you get the brand feeling from your staff
No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.
2023, a year of searching or a year of finding?
Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.
Looking back on a year of transitions
In this blog, Sebastiaan de Ruiter looks back on an interesting year and wishes everyone a 2023 full of personal and business energy.
5 content marketing mistakes you want to avoid in 2023
How do you stand out in a world that largely revolves around the Internet? With good content. These five mistakes you should at least avoid.
Is it data or is it content? This is the difference and this is how it hangs together
Marketing data doesn't exist without content, and without content you probably won't be able to collect very valuable marketing data.
Four marketing automation skills no marketer should miss
In this blog, we zoom in on four skills that we think should be part of every marketer's palette.
This is how we keep our brand personal
Your employees determine the success, even of marketing software. After all, IT remains just IT. A personal approach makes all the difference. That's what Comrads stands for.
Flexible software that fits your brand
In this blog, Sebastiaan explains why a standard solution with room for customer-specific configurations helps many organizations.