Making the world a little more empathetic? We are for
Slowly, the world is beginning to look a bit like we knew it before the coronavirus. At the same time, much has changed.
Do you throw in the towel or go for the second round
Tentatively, things are starting to happen again in business. If we accept the challenge now, we can make it another great 2nd half of 2020.
Communicating consistently across all channels? Here's how to do it!
Your brand is like a child, your brand content like his or her building blocks. No matter how well you handle it, before you know it, things go wrong. There's a solution to that.
Looking for a storage unit or storage system?
The other day I spoke to a marketing manager who was looking for a way to share branded content. She wondered if Dropbox wouldn't suffice. And why not?
Does your content still fit the world of tomorrow?
Take some time to scrutinize your content. Because building your brand is more important now than ever.
Are you simmering on or preparing for a bright future?
Managing your brand content remotely can be a challenge. Would you rather wait and see what the future holds? Or do you make sure you are fit for a brighter future?
This is also how you monitor your brand remotely
Those who can, are working from home right now. Fortunately, there are plenty of tools to keep in touch with your colleagues and clients. But what do you do with your branded content?
The thorough preparation helped us well
Grolsch's old DAM system was in dire need of replacement. Manon Veldman, Marketing Resources Grolsch, set out to find a future-proof system.
User-generated content? Remember your quitclaims
User-generated content is increasingly popular. A picture of a happy user of your product is of priceless value. With that said, think about portrait rights.
'Under the hood, everything is the same; on top of that is a layer of customization.'
Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.
stichd: "A wood-paneled solution where with a good DAM system there is a lot to gain.
Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.
With these 5 tips, your people will embrace your new system
Do you recognize this? You are looking for a new DAM system. You did your homework beforehand: you compared different systems, made a pre-selection, invited different suppliers and chose exactly the system that suits your organization. The system is implemented and then you notice that your employees are not using it. How can that be?