Twenty years of brand management, what has changed?
Digitization, the number of channels, as well as changing consumer preferences are increasing complexity.
This is how you get the brand feeling from your staff
No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.
2023, a year of searching or a year of finding?
Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.
Flexible software that fits your brand
In this blog, Sebastiaan explains why a standard solution with room for customer-specific configurations helps many organizations.
'Comrads makes marketing automation very tangible'
Nerea Zwaan can now look back on five learning months at Comrads. In this article her insights and best learning moments.
Secure hosting comes at a price
In this blog, Sebastiaan de Ruiter talks about the importance of truly secure hosting and what's involved.
The benefits of a DAM system
In this blog, Sebastiaan de Ruiter looks at the benefits of a DAM system, not all of which can necessarily be monetized.
DAM a panacea? Not if you don't change the way you work
A DAM system is not a panacea. It's not going to help you move forward if you don't make a change in the way you work.
Is it a tag or is it a keyword?
In this blog, Sebastiaan de Ruiter explains the difference between tags and keywords.
This is how Digital Asset Management helps your social media marketing
To post the right content on the right channel at the right time is hard work. There are tools to support you in this endeavor.
Here's how to make content creation scalable
Today, your brand is on 24/7. In this blog, we give you tips to make your online content creation scalable.
Brand management, what is it and what to do with it?
Only if your branding is consistent will your target audience continue to understand and recognize your brand. Brand management contributes to this.