Brand management, what is it and what to do with it?

The chances that your product or service is truly unique are pretty slim. Your brand is. This is true not only within B2C, but also within B2B. So it is very important that your branding is consistent. Only then will your target audience continue to understand and recognize your brand. In this blog, Sebastiaan de Ruiter explains how brand management contributes to this recognition.

Everything for a smile

That one AEG washing machine at Coolblue is exactly the same as the AEG washing machine at white goods supplier XYZ. Why do most people choose Coolblue anyway? Because Coolblue does everything for a smile and succeeds wonderfully. They do this by following a well thought out branding strategy where all brand elements - think logo, icons, colors and fonts - are very tightly managed, monitored and maintained. This not only ensures recognizability, but also builds trust with your - potential - customer and ultimately lasting customer relationships.

Brand management to the rescue

Coming up with a good branding strategy is one thing, executing it and managing all the brand elements properly is another. That's where brand management comes in. With a good brand management solution, you ensure that everything is consistently aligned, readily available and used correctly. Never again be unclear whether the corporate identity has been applied correctly and what tone-of-voice to use.

Different tools to manage your brand

There are several tools and solutions that can help manage your brand. For example, with a brand portal and Digital Asset Management software, you organize, monitor and manage all your digital content in a dynamic and flexible way that you can never achieve with a static corporate identity manual. This ensures that everyone always has the latest version of your brand elements, collaboration becomes more efficient and you can ensure brand consistency. Working with Workflow management makes managing and coordinating multifaceted marketing jobs, projects and campaigns a breeze. And you can go even further. By working with Brandtemplates, you let your employees create their own expressions and publications, completely on-brand. This is how creativity and control meet, as they have known at Atos, for example, for years. And creativity, that's what makes your marketing people happy. Right?

Curious?

Do you also want to get started with our Brand Management solutions? Wondering how Comrads can support your organization to more efficiently manage, communicate and share all your digital assets, brand files, content and media? Download our DAM guide about the advantages of Digital Asset Management or request a no-obligation demo right away. We like to think along with you. Now and in the future.