Discover how to create a strong emotional connection with your customers and differentiate your brand in a crowded marketplace.

Make your brand stand out - positively: avoid these mistakes for strong brand loyalty.

In this blog, Sebastiaan shares his thoughts on the impact of inclusivity in marketing and how it helps you build a strong brand story.

Emotion is a powerful tool you can use to differentiate your brand from the competition and create a stronger connection with your target audience. In this blog, Sebastiaan de Ruiter talks about how to create an even deeper connection with your target audience, how to stand out from others and how to incorporate emotion into your brand story.

In this blog, Sebastiaan de Ruiter discusses the values of color and the importance of color in your brand identity.

A strong brand brings you distinctiveness. Yet many organizations struggle to properly organize all their brand elements.