A strong brand identity is becoming increasingly important. It allows you to stand out in a market that is enormously saturated. A powerful brand helps you build an emotional connection with customers, which is a prerequisite for long-term customer relationships and brand loyalty. But before you know it, you've killed your carefully constructed brand identity. Take Tesla. With a drop of 50 points in its reputation score, its perception of the brand is down significantly by 2023. Let's see what five steps you can take to kill your brand identity.
Step 1: Be deliciously inconsistent
Just for fun, use three different logos in as many months and see what happens. Or even better, change brand colors and fonts regularly across all your platforms. Customers love surprises, right?
Step 2: Don't communicate
A house style book? That's really out of date, we know. Above all, do not share your brand guidelines with your team or with external partners. The fewer people who know how to use your brand correctly, the better. This is a great way to lose control of your brand identity.
Step 3: Ignore feedback
Feedback from customers and colleagues is highly overrated. If someone claims that your brand identity is inconsistent or that your message does not come across clearly, buzz off. Your brand, your rules!
Step 4: Refuse to innovate
Stay far away from new technologies and trends. Marketing automation, voice search, artificial intelligence? Don't get involved, all hypes that will blow over. After all, your brand has always managed without these newfangled tools, so why change? If you want your brand to quickly fall behind competitors who do innovate, this is the ideal attitude!
Step 5: Mismanage your digital assets
Digital assets - such as logos and images, as well as videos and written content - are the building blocks of your brand identity, online and offline. Poor management of these, such as the use of outdated logos, incorrect colors and inconsistent brandvoice, can quickly damage your brand.
How to turn the tide with DAM
All kidding aside, without a strong and consistent brand story, you obviously won't get anywhere. If you really care about your brand identity (and we know you do), then a Digital Asset Management (DAM) system is your best friend. It brings order to chaos, ensures consistency across all channels and makes collaboration - internal and external - a breeze. DAM provides a central, accessible place for all your digital assets, ensures consistency, efficiency and helps keep your brand identity strong and cohesive.
Ready to save your brand?
Want to learn more about the benefits of Digital Asset Management? Then download one of our DAM guides. Immediately discover how Comrads can help your brand? Then request a no-obligation demo right away. We like to think along with you. Now and in the future.