How do you integrate DAM into your organization?
Many organizations want to get a grip on their digital assets, but how do you ensure that DAM really becomes part of your processes? Here's how to make the link with practice.
From fragmented tools to a streamlined workflow
There is a growing realization in many medium to large organizations, "We need to do something with Digital Asset Management." But how do you ensure that a DAM system doesn't become just another tool, but becomes truly connected to your business processes? In this blog, learn how to integrate DAM into your organization, and why it's essential for efficiency, brand consistency and scalability.
The pitfall of loose tools
Many marketing teams work with a combination of shared folders, online storage like Dropbox or Onedrive, and tools that don't talk well to each other. The result? Time-consuming searches for the right files and versions and inconsistent branding. The impact on brand identity and team productivity is greater than you think.
DAM as a connecting link
Source: marketprovider.com
A good DAM system is not a stand-alone island, but the foundation under your content chain. Think of links to your CMS, PIM, email marketing tool and project management software. This way, digital assets are not only managed centrally, but also smartly reused and automatically distributed to the right channels.
3 steps to integration
1. Map out your content streams
Start with an audit: where do your assets originate, who uses them, through which systems and channels are they shared? Mapping this will give you insight into the weaknesses as well as the potential of your current approach. You'll see where assets are now scattered - on network drives, in SharePoint, in tools from external agencies - and which ones you want to migrate to a central location.
You also discover where metadata is already available. Maybe your PIM system keeps product data, or your ERP has information about permissions and availability. By including this, you avoid duplication of effort and lay the groundwork for reuse and automation. This way you not only identify bottlenecks, but also valuable integration opportunities that make a huge difference later in the process.
2. Centralize your assets
Choose a "single source of truth. With a DAM system, you manage all images, videos, logos and documents in one place, including metadata and versions. This prevents errors and speeds up approval processes.
3. Automate and connect
Let systems talk to each other via APIs. Think automatic updates of product information in visuals, or dynamic templates that allow local teams to create on-brand content without design intervention.
Case study example: Landal
Landal was struggling with fragmented assets across dozens of parks in Europe. Together with Comrads, they implemented an integrated DAM solution that is directly linked to Sitecore CMS and the Landal app, among others. As a result, all images of accommodations and park facilities are automatically displayed in the right context - up-to-date, optimized and always consistent.
brand portal since 2014
In addition, the system supports local teams with Brand Templates for menus, upsell mailings and welcome communications, among other things. This allows each park to communicate independently within the framework of its brand identity. The combination of central control and local flexibility ensures speed, scalability and a consistent brand experience - at every touchpoint.
From strategy to execution
Integrating DAM into your organization requires more than buying a tool. It requires vision, support and a clear roadmap. At Comrads we guide organizations step by step. Not only with good solutions, but with pragmatic advice and an implementation that fits your situation.
Want to know how DAM can make a difference in your organization
Then take a look at one of our customer cases. Or even better: experience it for yourself. Request a personal (online) demo. No obligations, but insight into what can be improved.