5 frustrations of marketing teams without DAM (and the solution)
You know it. Not the song by Chivv that my 8-year-old son sings along rock hard, but the reality at many organizations.... You just got off to a great start with that new campaign, but then it comes again: where on earth is the right version of that logo? And who had the latest version of that video again? Your Slack is full of links, your mailbox is bulging with revisions, and you've already spent ten minutes scrolling through shared folders all named "def_v2_final_echtdef.mp4.
Daily reality
For many marketing teams, this is the daily reality. Files that are everywhere and nowhere, colleagues who each have their own folder logic and visual expressions that are slightly different for each channel. Creativity enough, but structure? It's missing. And that's starting to break down.
Because without proper structure and central management of your brand and marketing materials, frustrations pile up. Consider, for example:
📍 Version confusion
You work with a designer on a campaign image, but meanwhile three other people are also working on a variant. Which version is leading? No one is sure, so different variants are published. Result: inconsistency in your brand.
Solution: With a DAM system, you always work from one central source. Version control and rights structures ensure that everyone is working with the correct version.
⏳ Time wasted by searching
On average, marketers spend more than a few hours a week(!) searching for files. Where was that interview stored again? In the Teams chat from last quarter? Or still in that folder with "old material"? Time you'd rather spend on creative output.
Solution: In a DAM, search by category, project, tag or file name. No more folder chaos, just find what you need instantly.
🎯 Inconsistent expressions
Without a central place for your brand assets, it soon happens: on LinkedIn it's the new style, in the brochure it's still the old one. Or worse: different departments use different logos. That undermines your brand trust.
Solution: A DAM ensures brand consistency by always making the right elements available - for every channel and team.
🔁 Repetitive work
Without templates and central control, every flyer, banner or social post is built from scratch. That takes time and leads to variation where you don't want it.
Solution: With brand templates in your DAM, each team creates on-brand materials without starting from scratch every time.
🔄 Unnecessary correction rounds
Because there is no clear workflow or version control, correction rounds keep piling up. Small mistakes, wrong images, expired versions - you keep falling behind.
Solution: Built-in workflows and feedback loops within DAM help make collaboration faster, more structured and error-free.
Recognizable? You're not the only one.
Many organizations we talk to recognize themselves in this. Not because they are doing it badly, but because their way of working simply no longer matches the scale and speed at which content is created and distributed today. Once they switch to a well-established Digital Asset Management (DAM) system, they experience the difference. Structure, overview and peace of mind - without sacrificing creativity. Organizations like Broekhuis, BrabantSport and Platinum have also said goodbye to their folder chaos. They now work faster, more consistently and with more control over their brand.
Want to know what that might look like for your team?
Check out the cases or download our white papers on content chaos, scalable content creation or the martech landscape without obligation. Or even better: experience it for yourself. Request a personal (online) demo or schedule a short orientation meeting with one of our DAM experts. No obligations, but insight into what can be done better.