Definition: workflow management
Workflow Management is managing and improving predefined and repeatable work patterns within an organization.
What is a Workflow?
In fact, a good workflow is nothing more than a systematic, standardized way in which work is done. These are also called business processes.
What is Workflow Management?
Every process or project has a workflow, consisting of multiple tasks that usually need to be performed in a fixed order. With Workflow Management, these business processes are captured, managed and improved. With this, you therefore create clarity and consistency in the work processes and create the opportunity to make the workflows more efficient.
Workflow Management tools
An application that facilitates workflows is also called a Workflow Management System (WfMS). This system coordinates workflow and ensures that changes are made correctly. In addition, a Workflow Management tool provides a collaborative environment in which companies can easily track and review their processes.
Organizations use Workflow Management software to manage their business environment, gain immediate access to accurate and up-to-date project and performance data, schedule and synchronize changes, and test the effectiveness of business strategies.
A Marketing Workflow for creating and managing content
For marketers and brand managers, workflows refer specifically to producing new digital media and modifying existing content. These business processes can be managed and improved using Marketing Workflow tools.
A Marketing Workflow tool is a platform where communication between all stakeholders in the creative process (both internal and external) is centralized, organized and optimized. It is also called a creative collaboration platform because you can collaborate on different projects in one central location.
Comrads' marketing workflow software
Want to improve and automate your marketing team's business processes? Coordinate and manage multi-faceted marketing jobs, projects and campaigns with Comrads' Marketing Workflow module. Collaborate more efficiently, automate the creative process and protect your corporate & brand compliance from one location. Want to know more? Learn more about our Marketing Workflow tool.