How do you manage the copyrights and licenses of your digital assets?
In this blog, Sebastiaan discusses how a DAM system provides efficiency and peace of mind in managing licenses and permissions.
The importance of color in your brand identity
In this blog, Sebastiaan de Ruiter discusses the values of color and the importance of color in your brand identity.
The role of data in marketing automation
The four pillars of marketing automation: personalization, predictive analytics, real-time data and cross-channel integration.
Brand management. This is how to regain structure from chaos
A strong brand brings you distinctiveness. Yet many organizations struggle to properly organize all their brand elements.
AI and the creative process. Threat or support?
The recent developments surrounding artificial intelligence are causing quite a stir. In this blog, Sebastiaan shares his thoughts.
This is how technology makes content creation easy
Creating content is not always easy. Technology can streamline and simplify the process.
Twenty years of brand management, what has changed?
Digitization, the number of channels, as well as changing consumer preferences are increasing complexity.
Without a strong brand story, you won't get anywhere
In this blog, Sebastiaan de Ruiter explains how marketing automation helps you establish a rock-solid brand story.
Don't be complicated, keep it simple
You must first create brand awareness to get the attention of your potential customers before you can sell anything. Logical right?
This is how you get the brand feeling from your staff
No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.
2023, a year of searching or a year of finding?
Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.
Looking back on a year of transitions
In this blog, Sebastiaan de Ruiter looks back on an interesting year and wishes everyone a 2023 full of personal and business energy.