The other day I spoke to a marketing manager who was looking for a way to share branded content. She wondered if Dropbox wouldn't suffice. And why not?

Take some time to scrutinize your content. Because building your brand is more important now than ever.

Managing your brand content remotely can be a challenge. Would you rather wait and see what the future holds? Or do you make sure you are fit for a brighter future?

Those who can, are working from home right now. Fortunately, there are plenty of tools to keep in touch with your colleagues and clients. But what do you do with your branded content?

Grolsch's old DAM system was in dire need of replacement. Manon Veldman, Marketing Resources Grolsch, set out to find a future-proof system.

User-generated content is increasingly popular. A picture of a happy user of your product is of priceless value. With that said, think about portrait rights.

Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.

Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.

Do you recognize this? You are looking for a new DAM system. You did your homework beforehand: you compared different systems, made a pre-selection, invited different suppliers and chose exactly the system that suits your organization. The system is implemented and then you notice that your employees are not using it. How can that be?

Just a few more days and 2019 is over. We look back on a great year in which we were able to do great things again for our clients. Now is the time to spend some time with family and friends, but our entire team is already ready to make 2020 at least as successful a year. But before the new year - a new decade even - begins, let's take a look ahead at the trends that await us in marketing automation and digital asset management.

Online sales are becoming increasingly important. But to be successful, your online shop must have an irresistible appearance and offer your potential customer a digital experience, consistent across all channels. With a product asset management module, you make your life a lot easier and score faster at the moment suprême.

The content you've had created over the years is now worth a lot. You should be careful about that. Yet that expensive content often ends up in a digital shoebox in an imaginary shelving unit. So keep a grip and control over your brand.