Your brand is like a child, your brand content like his or her building blocks. No matter how well you handle it, before you know it, things go wrong. There's a solution to that.

The other day I spoke to a marketing manager who was looking for a way to share branded content. She wondered if Dropbox wouldn't suffice. And why not?

Take some time to scrutinize your content. Because building your brand is more important now than ever.

Managing your brand content remotely can be a challenge. Would you rather wait and see what the future holds? Or do you make sure you are fit for a brighter future?

Those who can, are working from home right now. Fortunately, there are plenty of tools to keep in touch with your colleagues and clients. But what do you do with your branded content?

Grolsch's old DAM system was in dire need of replacement. Manon Veldman, Marketing Resources Grolsch, set out to find a future-proof system.

User-generated content is increasingly popular. A picture of a happy user of your product is of priceless value. With that said, think about portrait rights.

Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.

Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.

Hopefully, as a marketer or digital media specialist you know all about Digital Asset Management (#DAM). But why do they still bury their heads in the sand and pretend that the digital files and folder chaos does not exist?