Marketing automation with PAM: The secret to efficient advancement in product-driven organizations
💼💡 Work more efficiently as a marketer with an advanced PAM module. Discover the valuable secret weapon for product marketers!
The role of data in marketing automation
The four pillars of marketing automation: personalization, predictive analytics, real-time data and cross-channel integration.
Without a strong brand story, you won't get anywhere
In this blog, Sebastiaan de Ruiter explains how marketing automation helps you establish a rock-solid brand story.
2023, a year of searching or a year of finding?
Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.
Looking back on a year of transitions
In this blog, Sebastiaan de Ruiter looks back on an interesting year and wishes everyone a 2023 full of personal and business energy.
Is it data or is it content? This is the difference and this is how it hangs together
Marketing data doesn't exist without content, and without content you probably won't be able to collect very valuable marketing data.