Brand management. This is how to regain structure from chaos
A strong brand brings you distinctiveness. Yet many organizations struggle to properly organize all their brand elements.
Twenty years of brand management, what has changed?
Digitization, the number of channels, as well as changing consumer preferences are increasing complexity.
Don't be complicated, keep it simple
You must first create brand awareness to get the attention of your potential customers before you can sell anything. Logical right?
This is how you get the brand feeling from your staff
No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.