That a DAM system helps you create structure and find files easily is something we've discussed before. Hopefully the benefits are clear. But there is another important step you can take in managing your files: managing copyright and licensing. In a world where laws and regulations around privacy are of increasing importance, this is essential for you as a marketer. In this blog, Sebastiaan de Ruiter discusses how a DAM system provides efficiency and peace of mind.

Complex and time-consuming

If you still keep track of the copyrights and licenses of your digital assets manually, you know how complex and time-consuming it can be. Imagine taking photos during a school's open house. Then you have to ask permission from every individual recognizable in the photos. That's already a chore if you have a photo with four or five people, let alone if you have a whole collection of photos, not to mention videos.

Efficiency and compliance with a DAM system

Managing copyrights and licenses of all your assets takes a lot of time and effort. A good DAM system helps you by allowing you to work with start and end dates. When the quitclaim on a file expires, you receive a notification. With our DAM system you not only have the possibility to link quitclaims to files, but also other restrictions, such as mandatory source attribution. This allows you to keep track of everything centrally and get your Excel lists out the virtual door. Not only does that create hassles to check who gave permission and for how long, an Excel file certainly doesn't remind you when a quitclaim is no longer valid.

Safety and compliance

Another big advantage of a DAM system is that it gives you the right structure and authorization levels, something impossible with Excel. For example, Comrads' DAM system offers the ability to anonymize personal data immediately when data expires or a user is deleted.

Efficiency and peace of mind

It's time to say goodbye to manual and error-prone processes. Switch to an automated and integrated DAM system. Not only will you ensure compliance towards stakeholders, but you will also save a lot of valuable time and minimize legal risks. Efficiency and peace of mind, what more could you want as a marketer?

Curious?

Choose efficiency and peace of mind in managing your digital assets. Our Digital Asset Management module can help you do just that! Does this sound like something your organization needs? Then request a no-obligation demo. Would you like to talk further about other benefits of marketing automation for your organization? That's always possible too! Give a call to (0)20 820 83 82 or mail to info@comrads.nl. We would love to get to know you.