We believe in the power of collaboration | Comrads fits that bill
Intratuin isa cooperative with 53 garden centers in the Netherlands, three in Belgium and ten in Germany. To ensure that every franchise store has the same corporate identity, all Intratuin branches use solutions from Comrads. Lobke Samallo, Manager formula & marketing communication, about her experiences.
One uniform appearance
We are a cooperative with about sixty affiliated garden centers. Each branch is partly responsible for its own POS materials. Of course, we want to be able to guarantee that we present ourselves with one uniform image. That was quite a challenge in the past. People have to use the right font and insert the right elements in the right place on the right house style paper. Then you have to deal with different printers with different settings. We were looking for a way to give our entrepreneurs freedom and still keep control. Comrads' Webtop Publishing module is the answer. For example, by deploying corporate identity-consistent Brand Templates, we can easily format and bulk produce price tags. By uploading central or local price data and other data, generating and printing or printing locally is a breeze. The tool also offers subscription options, which we will soon launch. Then stores can (pre-)subscribe for specific communications.
Far fewer questions
From one thing comes another. Our franchisees also have to order their marketing materials. Pens, flags, cash register rolls, gift cards and even catering service: there is yet another webshop for everything. That was perceived as quite difficult. By working with Comrads' Marketing Webshop module, we made their life a lot easier. The entrepreneur logs in to the Marketing Portal and through the Marketing Webshop module sees all available materials including price information . There are over three thousand employees walking around in all Intratuin stores. By having one central place for all brand communication, our employees save time, and my team receives far fewer questions. In the future, we are also considering expanding Comrads' DAM module and implementing it organization-wide. Then we will also have all our mood images and other graphics, videos, documents, communication materials and brand files in one central location.
The power of collaboration
From the very first conversations, I had a very good feeling with the Comrads team. I like the pragmatic approach and the people in my team felt the same way. The whole process went very smoothly, the communication is clear and the lines are short. And everything went according to plan! At Intratuin we believe in the power of collaboration, and the vision of Comrads fits nicely with that.
Curious?
Want to talk further about what Comrads' smart solutions can do for your organization and how to make their use a success? Feel free to contact us for a free on-site demo. We are happy to think along with you.