Brand awareness is a total experience. Don't forget your supplier
The disposable economy. I can't get used to it. And I'm talking mostly about the ease with which a partnership of years is terminated with one email.
Branding without marketing software? Missed opportunity!
The other day I read an article in Adformatie about the branding trends for 2021. Interesting, yet I missed something about the added value of marketing software.
Share other people's content? Is that allowed?
I recently read an article on Frankwatching, about whether you can share other people's content. How does that actually work?
A DAM system. What is it and do I need it?
If you google DAM system you get five million results. The whole world is talking about DAM. But what is it and do you need it?
An optimal customer experience? Three golden ground rules
The optimal customer experience is a challenge. In this blog, Sebastiaan de Ruiter gives you three pointers to get you started.
Bright spots in an eventful year
I am really proud when I see how we have held our own recently. And then we are also in the top 5 of Emerce100!
Crisis? Time to strengthen your brand
Slowly we are becoming more optimistic. Reliance on success, unfortunately, has also become a challenge. A good time to rewrite the rules. 3 tips.
Never lose anything again. Utopia or closer than you think?
Never search again, how nice would that be? Maybe it's closer than you think. The benefits of having all your marketing materials in a future-proof system.
4 tips for more discipline in your marketing team
As a marketing department, you deliver value for customers. To truly deliver that value requires discipline. Start today with these four tips.
By heart, in the cloud?
Numerous organizations struggle with managing and organizing their (branded) files. With the move to the cloud, you still don't have a structure. So how do you do it?
50 shades of blue
As a young boy, Sebastiaan de Ruiter watched with interest as his father made sure colors consistently rolled off the printing press. Has that craftsmanship been lost?
Human-centered DAM design. Trend or common sense?
As an organization, you shouldn't have to conform to your DAM system, you should find a system that can conform to your organization.