The importance of color in your brand identity
In this blog, Sebastiaan de Ruiter discusses the values of color and the importance of color in your brand identity.
Brand management. This is how to regain structure from chaos
A strong brand brings you distinctiveness. Yet many organizations struggle to properly organize all their brand elements.
This is how technology makes content creation easy
Creating content is not always easy. Technology can streamline and simplify the process.
Twenty years of brand management, what has changed?
Digitization, the number of channels, as well as changing consumer preferences are increasing complexity.
This is how you get the brand feeling from your staff
No matter how great your brand is, if your staff doesn't convey your brand sentiment, your customers won't ultimately believe in it either.
2023, a year of searching or a year of finding?
Even if your marketing team spends only 10% of the time looking for the right things, it's time for action.
Flexible software that fits your brand
In this blog, Sebastiaan explains why a standard solution with room for customer-specific configurations helps many organizations.
'Comrads makes marketing automation very tangible'
Nerea Zwaan can now look back on five learning months at Comrads. In this article her insights and best learning moments.
Secure hosting comes at a price
In this blog, Sebastiaan de Ruiter talks about the importance of truly secure hosting and what's involved.
The benefits of a DAM system
In this blog, Sebastiaan de Ruiter looks at the benefits of a DAM system, not all of which can necessarily be monetized.
DAM a panacea? Not if you don't change the way you work
A DAM system is not a panacea. It's not going to help you move forward if you don't make a change in the way you work.
Is it a tag or is it a keyword?
In this blog, Sebastiaan de Ruiter explains the difference between tags and keywords.