The thorough preparation helped us well
Grolsch's old DAM system was in dire need of replacement. Manon Veldman, Marketing Resources Grolsch, set out to find a future-proof system.
User-generated content? Remember your quitclaims
User-generated content is increasingly popular. A picture of a happy user of your product is of priceless value. With that said, think about portrait rights.
'Under the hood, everything is the same; on top of that is a layer of customization.'
Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.
stichd: "A wood-paneled solution where with a good DAM system there is a lot to gain.
Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.
Jump out of those phone booth doors as a Digital Asset Management hero
Hopefully, as a marketer or digital media specialist you know all about Digital Asset Management (#DAM). But why do they still bury their heads in the sand and pretend that the digital files and folder chaos does not exist?