Guide on brand identity and Digital Asset Management (DAM)
Why brand consistency starts with a grip on your digital assets
This white paper shows why brand consistency hinges on getting a grip on your digital assets. You'll discover how fragmented files weaken your brand and what it takes to create order out of chaos. What exactly do we mean by brand identity, how are digital files related to it, and why is a centralized approach with DAM software crucial?
Marketers consulting this guide are looking for ways to:
spend less time searching, filtering and sharing files;
Reduce operational costs by eliminating duplication and version confusion;
Gain control over trademark use, file versions and rights.
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