Definition: marketing resource management (MRM)

What is marketing resource management?

Marketing resource management (MRM) is marketing software that helps organizations manage their marketing projects and supports workflow optimization. For example, it centralizes, organizes and optimizes communication between all those involved in the creative process. Marketing resource management therefore facilitates the management and centralization of planning, creative development, content, distribution and measurement of results, or in other words, the entire marketing process.

Who needs marketing resource management?

Anyone involved in the planning, creation, execution or optimization of a marketing campaign can benefit from marketing resource management, especially content creators and marketers. Marketing resource management increases productivity and efficiency by optimizing the entire process of marketing campaigns.

Benefits of marketing resource management

Marketing resource management has many advantages. For example, with marketing resource management, you have one central place where data, content, information and files can be securely stored. This way, everyone involved in the marketing campaign is on the same page, ensuring efficiency and productivity. Permissions and authorization can be easily managed. Centralized communication for all involved and clear feedback and reviews facilitate an efficient workflow. You also easily ensure that brand guidelines and corporate identity are adhered to when creating new content. With marketing resource management, you have clear visibility into the results of marketing campaigns, so you can immediately see what works and what doesn't.

Marketing resource management at Comrads

Coordinate and manage multi-faceted marketing projects and campaigns with Comrads' Marketing Workflow module. Collaborate more efficiently, automate the creative process and protect your corporate identity consistency and corporate & brand compliance from one location.

Want to know more? Learn more about our software on the Marketing Workflow page.

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