Glossary
Definition: content management
What is Content management?
Content management covers a broad scope of activities, including managing various types of digital content, such as textual content, Web pages, blogs, e-books, socials, white papers, Web pages and newsletters. Content management systems (CMS) focus on creating, editing, publishing and managing these various forms of content within and outside an organization.
Optimizing these content activities results in improved creative processes and a more efficient workflow in achieving various digital content goals.
Digital content is usually managed through a content management system (CMS) and Digital Asset Management (DAM) is a component of content management. While content management systems are concerned with managing more textual content, a Digital Asset Management system focuses primarily on managing, organizing, sharing and distributing digital assets such as images, videos, audio files and documents. Digital Asset Management and content management thus complement each other. By working together, both systems can provide integrated management of both digital assets and other forms of content. This results in a smooth and efficient workflow.
What are the benefits of content management?
Using dedicated content management tools brings several benefits. The following are the main benefits:
Improved collaboration
A content management system facilitates collaboration between both internal and external stakeholders. With access to specific files, all stakeholders can work simultaneously on different projects 24/7, providing feedback, which can then be implemented immediately. In addition, creative ideas can be shared with each other to achieve the highest quality end product possible.
Brand consistency
Through a content management system, it is possible to store all marketing materials and corporate identity elements in a central location. This creates no doubt about which color or logo should be implemented, resulting in increased brand consistency. This helps build lasting relationships with both existing and potential customers.
Time-saving
Efficient management of your brand elements prevents fragmentation of the corporate identity. Moreover, you save considerable time searching for the right version. Content management also encourages the reuse of successful brand materials and local initiatives. Optimizing the creative process gets the maximum value out of your brand.
For whom is a content management system relevant?
Today, many different businesses are dealing with a large amount of content. It is a huge challenge to organize this content and make it accessible to all users. In addition to managing all the content, the need for remote working has increased. Not all companies have optimized communication between internal and external parties. This can affect the final outcome. In this context, it is essential to start with content management to ensure brand consistency and optimize collaboration and workflow, among other things. Therefore, various industries such as automotive, food and beverage, e-commerce, fashion, consumer industry and non-profit are using the advanced content management tools such as Digital Asset Management to effectively address these challenges.
Content management from Comrads
Are you looking to further optimize your content management process and provide integrated management of both digital assets and other content forms creating a seamless and efficient workflow? Comrads DAM offers advanced functionality to efficiently store, index and manage your digital assets so that they can be easily found and used in the various contexts of your organization.
Want to take your content management to the next level?
Request a free demo or ask your question directly to one of our marketing professionals.