Definition: collaboration tools
What are collaboration tools?
Collaboration tools are software systems or platforms that help companies streamline creative processes. They are all about effectiveness and efficiency. A collaboration tool provides the ability to assign certain tasks to the right people, evaluate progress and share results with stakeholders. This leads to improved workflows, both internally and externally.
Some well-known collaboration tools include the Digital Asset Management system (DAM) , Marketing Workflow and the Product Asset Management system (PAM). These tools make it easier than ever to collaborate on projects. As a result, all designers are constantly aware of the correct corporate identity and copywriters can always work with the desired tone of voice. For companies collaborating with remote or external colleagues, these tools provide the ability to share materials (provided the proper permissions are granted) and provide feedback at any time of day, ensuring the successful completion of any project.
What benefits do collaboration tools offer?
Using a collaboration tool and DAM systems in particular offer numerous advantages.
A central repository
All digital files, content and media are centralized in one secure location, making them instantly accessible via the Internet and available 24/7 to stakeholders around the world (provided the appropriate permissions are granted).
Security
With dynamic user rights, roles and authorizations, you can provide secure access to your (branded) files and prevent unauthorized use. A tool such as DAM or PAM allows you to make only certain parts of your collections accessible, link quitclaims and set start and end dates to maintain complete control.
Time-saving
Effective management of your brand elements prevents fragmentation of the corporate identity and saves considerable time searching for the right version. It also encourages the reuse of successful brand materials and local initiatives. This enables you to take full advantage of your best practices and campaigns, allowing you to get the maximum value from your brand.
Who are collaboration tools relevant to?
Companies today play an active role in managing a huge amount of imagery in the business environment. Moreover, they have to constantly collaborate with both internal and external parties in extensive projects and campaigns. In this context, it is essential to use a collaboration tool. Different industries using Comrads' collaboration tools include automotive, food and beverage, e-commerce, fashion, consumer industry and non-profit. Indeed, a properly implemented tool allows companies in these industries to create a streamlined workflow and improve the efficiency of collaboration processes.
Collaboration tools from Comrads
Are you looking to further optimize internal and external collaboration within your marketing and communications process?
We would be happy to tell you more about our collaboration tools. Check out our Digital Asset Management page or contact us and request a no-obligation demo.