Definition: fire software

Brand software is the umbrella term for computer programs and applications that simplify organizing and managing your brand and related brand elements.

Why invest in Brand Software?

To create a strong brand, it is important to invest in the development of your brand. This means that the brand manager must be able to manage it effectively. Being able to quickly deliver, control and protect the brand assets is important in this regard. In addition, the right people need access to all branding elements. This allows for more efficient collaboration and ensures brand consistency.

Protecting your brand through Digital Asset Management

Brand managers and marketing teams can protect their Brand Guidelines through Brand Management software. This is a technical solution that organizations use to centralize and manage their brand assets and communications. By having one central location for creating, storing and sharing brand assets, with both internal and external stakeholders, brand consistency can be ensured. In addition, in a Digital Asset Management (DAM) system, access to certain brand assets can be set. Thus, someone without permissions cannot modify the content and thus the brand assets are protected. Brand software therefore makes the corporate identity guidelines accessible to everyone but, for example, only the brand manager can modify them

Learn more

There are many different Brand Management systems and DAM providers. So check out our DAM benchmark to compare solutions based on your functional requirements. Download the comparison guide completely free of charge.