Definition: Brand Software

Brand software is the umbrella term for computer programmes and applications that simplify the organisation and management of your brand and associated brand elements.

Why should you invest in Brand Software?

To create a strong brand, it is important to invest in the development of your brand. This means that the brand manager must be able to manage it effectively. The ability to deliver, control and protect the brand assets quickly is important. In addition, the right people need to be given access to all branding elements. This way, cooperation can be more efficient and brand consistency is guaranteed.

Protecting your brand through Digital Asset Management

Brand managers and marketing teams can protect their Brand Guidelines by using Brand Management software. This is a technical solution that organisations use to centralise and manage their brand assets and communications. By having one central location to create, store and share brand assets with both internal and external stakeholders, brand consistency can be ensured. In addition, in a Digital Asset Management (DAM) system access to certain brand assets can be set. This way, someone without rights cannot change the content and the brand assets are protected. Brand software therefore makes the corporate identity guidelines accessible to everyone but, for example, only the brand manager can adjust them.

More information

There are many different Brand Management systems and DAM providers. Therefore, please take a look at our DAM benchmark to compare solutions based on your functional requirements. Download the comparison guide without any obligation.