Managing rights legally correctly, images, copyrights and author issues: you can build an entire business around that. At least if you want to know exactly how things work. How is that regulated at the moment? And is the right knowledge available? And what about risk awareness internally?

How digitally minded we are in our society today. But how on earth do you keep overview and structure in that chaos?

DAM, Digital Asset Management, is a specialism. And just doing it on the side within your company doesn't work...

'If your closet gets too full, you can do two things: buy a bigger closet or clean out your clothes.' This is exactly how it works with companies who buy ever larger digital storage to keep storing their files.

In recent years we have worked extremely hard behind the scenes to get to where we are today. We are appropriately proud of the result, partly because we can count Schiphol, Holland Casino, Landal GreenParks, SkyTeam and Leiden University among our clients.

The management, secure access and distribution of digital media and files is also becoming increasingly important in the public sector at all levels. Despite this, many organizations still struggle daily with the problems of digital file and folder chaos.

Hopefully, as a marketer or digital media specialist you know all about Digital Asset Management (#DAM). But why do they still bury their heads in the sand and pretend that the digital files and folder chaos does not exist?