Jeanne Haket, owner of Frontline Communications, has assisted many companies with branding and corporate identity as a communications expert and design manager. Jeanne talks about the points of interest when choosing a brand portal.

Once started stichd making privatelabel socks for Hema. Today, in addition to socks, they also make underwear, swimwear and fanwear and are brand partners with brands such as PUMA, Levi's, Tommy Hilfiger and HEAD. Brands that are, to put it mildly, quite fashionable, and stichd must seamlessly match them in terms of collection and feel. Comrads' digital asset management system helps stichd handle their content more efficiently and accurately.

Hopefully, as a marketer or digital media specialist you know all about Digital Asset Management (#DAM). But why do they still bury their heads in the sand and pretend that the digital files and folder chaos does not exist?