It is 2025. A new year with new opportunities as well as challenges. Hybrid work is now no longer a trend, but the norm. Teams are increasingly scattered across different locations and time zones, making collaboration more challenging. How do you ensure that your team stays optimally connected, so that you can get off to a flying start in this new year? In this blog, Sebastiaan de Ruiter discusses how Digital Asset Management (DAM) can help.

Collaboration begins with overview

One of the biggest obstacles to collaboration is the lack of overview. Where is which file located? This becomes especially difficult when you work in different locations and everyone has their own personal folders. You may have your files neatly stored in a folder, but that doesn't make them accessible to your remote colleagues. As a result, we see many people still fall back on separate cloud solutions or tools like WeTransfer. But a random storage space in the cloud or a platform like WeTransfer does not create an overview. That's exactly where a DAM system makes all the difference. Whether you're a marketing manager in Amsterdam or a designer in Tokyo, it doesn't matter. Everyone has 24/7 access to the right content and up-to-date files. That makes for smoother collaboration and saves an enormous amount of time and frustration.

Collaborate in real time and streamline approvals

A DAM system, of course, is much more than a place to store files. It gives you the tools to collaborate in real time. Approvals run smoothly and quickly, and you always have access to the right versions. Imagine this: you are organizing a photo shoot on the other side of the world. The photographer can upload the images immediately, so you can immediately assess at Dutch headquarters whether everything is to your liking. Waiting days for someone to return by plane is a thing of the past. In fact, why not hire someone locally? Just as efficient. This makes approval processes easier and faster. You no longer have to slog through endless e-mail exchanges or worry about miscommunication.

Preventing chaos through clear access and roles

Nothing kills collaboration more than chaos. As I said in the first point, chaos is prevented with overview. But overview goes beyond just having a central place for your files. It's also about who has access to what information. With a DAM system, you easily control this with role-based access control (RBAC). This means that everyone can do exactly what belongs to his or her role - and no more than that. This is not meant to restrict people, but rather to bring structure to collaboration. This also prevents a process from stalling. If someone is sick or on vacation, a colleague can easily take over tasks without workflows grinding to a halt because a file is in a personal folder or mailbox.

Effortlessly crossing time and language barriers

In an international organization, you quickly run into time, language and cultural differences. A DAM system helps reduce these barriers. With multilingual metadata and a system language that is adjustable for each user, anyone can find and use files - from Germany to France and from Japan to the Netherlands.

Technology as a connector between people

A DAM system is not an end in itself, but a means of bringing teams closer together. Collaboration is ultimately about people. That's why we developed our technology with the user in mind. Whether you are a large multinational or a smaller company, we see our platform as a bridge between people. A place where you can effectively collaborate and grow.

Make 2025 the year of collaboration

Maybe 2025 is the time to make the move. Want to bet? At the end of the year, you'll look back and think: What a good decision. Our team has grown closer together and cooperation runs like a well-oiled machine.

Want to know more?

With DAM, you lay the foundation for a more efficient and successful marketing team. Want to learn more about the benefits? Download our white paper The Benefits of Digital Asset Management and find out how to save time, improve collaborations and work more efficiently.

Download the whitepaper

Wondering how Comrads can support you? Contact us today for a no-obligation demo. Discover how our solutions can manage your digital assets more efficiently and effectively. Together we will find the perfect match for your needs.