In this blog, Sebastiaan talks about why a corporate identity manual, or whatever you want to call it, is more relevant than ever before.

If you don't manage the rollout of your rebranding properly, your new corporate identity will end up in the Museum of Failure, right next to Philips' Video 2000. Ensure a smooth rebranding process with Comrads' Brand Management solutions to coordinate and successfully roll out your rebranded content.