The power of the first impression: your packaging
The packaging of your product, it does not sound like a very sexy topic, yet it is an important element in your marketing mix. Especially in today's world, where we are constantly inundated with visual stimuli, the first impression is crucial. And that first impression, you make with the packaging of your product. At the same time, we all want to be more and more sustainable and there is increasing criticism of traditional packaging. In this blog, Sebastiaan de Ruiter takes a closer look at packaging.
The first introduction
What is the first thing you see when you are introduced to a product? Right: the packaging. The design, the colors, the message. This is where the power of your packaging begins. Because did you know that most people decide within ten seconds whether to buy a product or not? The feeling you get when you see a product for the first time, the confidence you have in what it contains, and the emotion it evokes in you, these are decisive elements.
Sustainability and packaging
At the same time, sustainability is becoming increasingly important and packaging is under pressure. We want products that have less impact on the environment, and that certainly applies to the packaging they come in. More and more brands are switching to paper or biodegradable packaging. So as a marketer, you face the clean task of making your packaging not only as attractive as possible, but also as environmentally friendly as possible.
Packaging-free products
Packaging-free stores are also rising in popularity, which creates an additional challenge. Because if we soon go to the supermarket en masse with our jars to 'tap' sprinkles, muesli, pasta or rice from a glass tube, how will you still distinguish yourself? Now I don't know exactly what sprinkles are in the packages of De Ruijter, Venz, AH, G'woon or Fair Trade Original either, but at first it is still the packaging that I fall for. Or maybe I should say: what my children fall for... As a marketer, you will soon have to find another solution for that.
The role of DAM and PAM in packaging management.
No matter what your packaging looks like, a good Digital Asset Management or Product Asset Management solution can help you meet your challenges. These systems allow you to effectively manage all your product assets, such as product photos, videos, technical drawings, product descriptions, manuals and other product-related data. This applies not only to your marketing materials, but also to the crucial elements of your packaging. This way, you ensure that all parties involved, from printers to production companies, have access to the latest versions of your files. Even if last-minute changes are needed, you can manage them effectively through these systems. So you always have a single source of truth, which helps you stay structured, organized and more in control of your marketing and packaging materials.
Distinctive PAM module
At Comrads, we are proud of our unique PAM module as an extension to our DAM module. In product-driven organizations, where working ahead is crucial, our PAM module offers a distinctive solution. By using product containers and product data from PIM or ERP systems, you can efficiently plan ahead and optimize your marketing material planning. This enables you to react faster to market developments and gain a competitive advantage.
Curious?
Do you work in a product-oriented organization and are you curious how your team works more efficiently with your digital assets and product information? Our our PAM module can help you do just that! Does this sound like something your organization needs? Then request a no-obligation demo. Would you like to talk further about other benefits of marketing automation for your organization? That's always possible too! Give a call to (0)20 820 83 82 or mail to info@comrads.nl. We would love to get to know you.