The power of a good brand
As a marketer at heart, Sebastiaan de Ruiter has a soft spot for strong brands. In this blog, he talks about how a relatively unknown brand still manages to establish great brands and why he admires that.
From socks for Hema to caps for Ferrari
There are a lot of cool brands in the world. When I look at our clients, I personally admire stichd a lot. It may not be a very well-known brand, but I think it's clever how they can run such great brands from a relatively unknown position. They once started as a producer of private label socks for Hema. Since then they have grown into a producer and distributor of socks, underwear, swimwear and fanwear from such yucky brands as PUMA, Levi's, Tommy Hilfiger, Ferrari and HEAD.
A unified experience
It's admirable how the team at stichd is able, from an organization that itself is relatively unknown, to position super-sized brands so well. Whether you buy a pair of Tommy Hilfiger underpants through the stichd platform or a pair of jeans through another platform, as a consumer you experience the same thing. And they do that for a whole zipline of those kinds of big brands.
Brand management platform as part of strategy
It is a hefty challenge, adopting the feel of so many different brands and getting it right. Stichd does that by making good use of brand management software. The stichd team understood this from day one: if we want to grow and keep adding new brands, we need to use technology well from the very beginning. Our Brand Management solution has long been an integral part of stichd's business process. The platform is not a static system, but really a part of the organization's strategy. That's what makes them so good at what they do, and it's the only way they can continually get better.
Curious?
Do you want to get started with our Brand Management solutions? Wondering how Comrads can support your organization to more efficiently manage, communicate and share all your digital assets, brand files, content and media? Download our DAM guide about the advantages of Digital Asset Management or request a no-obligation demo right away. We like to think along with you. Now and in the future.