Are your digital assets still chaos?
Your brand identity is like the DNA of your business. You have to nurture that. Yet I still hear it: 'Our marketing communications are a big mess. Things are going out the - virtual - door that don't make sense!' Maybe it's time to do things differently?
Brand identity helps you stand out
According to Seth Godin, entrepreneur, best-selling author and speaker, a brand consists of a set of expectations, memories, stories and relationships that, all together, are responsible for a consumer's decision to prefer one product or service over another. That does indicate the importance of your brand identity. It is like the DNA of your business and helps you stand out from your competitors. It ensures that you create the right customer experience and contributes to employee loyalty, also not unimportant these days. That brand identity is determined by all elements of your communications, from logos, colors and fonts to the feeling that your texts and visual materials convey.
All brand elements digital
Today, all those elements are digital. Even marketing a craft today goes online. After all, a painter's work is his painting, but promoting that masterpiece or an exhibition is done through social media and other online channels. Managing all those digital assets, that requires a smart solution. Often, different versions of digital brand elements circulate. That alone creates inconsistent expressions: which version is the right one. And once you have the right file, do you have the right quality? If you share the right logo in the wrong quality with your design studio, that already causes delays. Because no one is waiting for an Internet-quality logo on your high-priced printed materials.
Wood Rope
This is exactly what Huub Sijbers, Business Consultant at stichd®, ran into. Where which version of a piece of content was stored and what the latest version was? No idea. Adjustments were made without the possibility of documenting them. In other words, it was a woodwind solution. By switching to our DAM system, stichd® was able to make great leaps forward in one go. Because if you keep muddling along and don't learn from the mistakes you make, you keep the circle of challenges going on endlessly. Have you finally created that sleek brochure or social media post, a few weeks later you've forgotten where you saved the digital assets. Can you start all over again. Reminds me of the movie Groundhog Day. If you don't want to live the same day forever, maybe now is the time to invest in a good future-proof Brand Management system?
Curious?
Want to talk further about how our complete Digital Brand & Asset Management solutions support your organization in efficiently managing, communicating and sharing all your brand elements, logos, fonts, colors and guidelines? Feel free to contact us or request a free demo right away. We like to think along with you. Now and in the future.