Here's how good content helps make you more successful

If you create valuable content, you want to be able to manage it well. If you have a good platform to manage content, though, you must first have valuable content. The two belong together like a cup and a saucer, and that combination takes your business or brand to the next level.

At the table

With Comrads' DAM system, you can store your valuable content neatly, keep it safe and easily accessible. But first you must have valuable content. Comrads has no understanding of content creation. For full service digital agency Lukkien that is their daily bread. A good reason for Sebastiaan de Ruiter, Managing Director of Comrads, and Pascal Greuter, Director Digital of Lukkien, to sit down together.

From content to conversion

Pascal: "As Lukkien, we deal with content productions. But we don't just want to help our clients realize content productions, we also want that content to help them become more successful by increasing their conversion rates. We strongly believe that this requires a platform that allows you to manage your content to perfection. Because creating and maintaining such a platform is an expertise that is not part of our core business, we started looking for a supplier of such a system. That's how we ended up with Comrads.'

Synergy effects

'Lukkien excels in creating intelligent content productions and we are an authority in realizing software solutions to increase conversion on content for our clients. We do see in this a collaboration in which we can benefit from each other's worlds and achieve beautiful synergy effects,' adds Sebastiaan. 'That's where our joint customers ultimately reap the benefits. We are currently implementing our DAM system at one of Lukkien's clients, and we really notice that we complement each other in order to ultimately provide the client with the best guidance.'

Working together for customer success

Pascal: "We were looking for a strategic partner for the future, a team where we really feel that personal urgency. We don't want to enter into a partnership with a supplier because that only provides us with additional license revenue. At Comrads, we feel exactly that kind of partnership we were looking for: the personal attention to the customer and the act together to ultimately make the customer more successful. Of course, the size and culture of a company is a co-determinant factor, and in that respect, too, Lukkien and Comrads fit well together.'

Grip and control

'By managing rock-solid content in a good and thorough digital asset management system, you keep a grip on and control your brand and ensure a higher conversion rate. And that is ultimately what you want to achieve with your content,' Sebastiaan concludes.

Curious?

Would you like to discuss further what the collaboration between Lukkien and Comrads can do for your organization? Contact us without obligation. We'd love to get to know you.